Job Title: Brand Marketing & Content Manager
Location: London (Hybrid)
Job Type: Contract
Purpose of the job:
Drive successful commercialization of all launched Reduced risk platforms in the UK and Ireland through strong brand equity and coherent global brand building activities in all B2C and B2B channels. Embed the global brand guidelines in the local market and produce, trans-create and deploy omni-channel toolboxes, content strategy, and campaigns for commercial activities as per the approved Commercial Deployment Plan to achieve acquisition and retention objectives. Ensure delivery of content is in line with global brand positioning, frameworks, and guidelines, following the legal restrictions applicable in the markets. Manage direct reports, agency performance, contracts, projects, and internal stakeholders to effectively engage customers with our brands. Grow brand awareness, support LAS journey along the funnel, and maintain retention at the highest level via meaningful and relevant brand communication.
Job Description
CONTENT STRATEGY AND DEPLOYMENT
Within the UK and Ireland and in line with global directions, develop content strategy with a clear communication approach offline and online. Manage content delivery, media planning, budget, process, projects, and execution across channels and audiences for B2B and B2C customers. Identify and pursue new opportunities for LAMPs activation across a plethora of relevant and high CC usage touchpoints. Govern markets' media plans following agreed priorities.
DRIVING CUSTOMER ACTIVATION THROUGH MEANINGFUL BRAND CONTENT
Translate strategy into actionable projects. Select the best communication channel mix for each campaign, leveraging omni-channel deployment. Lead high complexity projects with clear outcomes, scope, budget, resources, and timing applying appropriate project management methodology. Ensure content activities adhere to Global Branding, maximize usage of global assets, identify gaps, and create locally. Ensure that content and communication are published across channels on time and according to media plan and strategy. Track engagement metrics and present results against objectives. Support and guide the markets in the adaptation process ensuring synergies. Propose improvements to maximize relevancy. Continuously look for best practices for effectiveness across industry standards and other market experiences. Locally embed global best practices through trans-creation of messages, toolboxes, and initiatives generated by the OC Consumer (RRP) team.
AGENCY MANAGEMENT & CONTENT PRODUCTION
Manage relationships and contracts with 3rd party suppliers (including but not limited to digital development, content, transcreation agencies) to build partnerships and ensure effective support of business activities, ensuring that content and campaigns are delivered in expected quality, budget, and on time.
CONTENT PERFORMANCE MANAGEMENT
Continuously assess and monitor brand and product communications effectiveness (content, event, etc.) to optimize awareness, acquisition, retention, and NPS.
STAKEHOLDER MANAGEMENT
Maintain strong and effective relationships with Region, HUB, project owners, and markets. Proactively manage stakeholder expectations and ensure transparent and quality communication development.
PEOPLE
Manage and develop a motivated, skilled, and optimally resourced team to ensure that performance levels and professional development will achieve or exceed set objectives.
BUDGET & PROCESS CONTROL
Manage budget cycles to ensure delivery within budget. Propose and defend budget needs. Govern content creation processes, propose improvements, and ensure best use of available resources. Maximize effectiveness of the resources and quality.
LEGAL & CORPORATE FRAMEWORK
In conjunction with the company's internal and external legal advisors, ensure that all brand and communication activities and deliverables are up to date, within the context of current legislation and local regulations, as well as policies, requirements, guidelines, and SOPs. Maintain a thorough understanding of major legal and/or corporate issues and work with legal and EA teams to find creative solutions, ensuring that the high-risk touchpoints of media campaigns including paid, in-store activation, and LAMPs are delivering relevant brand reach.
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