CRM OPERATIONS EXECUTIVE UP TO £40,000
HYBRID - WATFORD - 3X A WEEK
*This gaming company is one of the largest in the UK but also operates across the EU. Their subsidiaries are household names in the UK, and to keep up with growth, they are looking to bring a proactive Digital Performance Analyst to drive effective insights.
You'll be working end to end on the Salesforce Marketing Cloud tool (automation/email/reporting studio) to ensure campaign targeting and reporting is informed by relevant channel/player insights. Oversee email campaign targeting, distribution, and tracking to measure performance and optimize effectiveness.
Ensure all email communications follow best practices, including compliance, deliverability, and user engagement.
Edit and enhance email templates using HTML, adding content, headings, titles, images, links, and other elements.
ESP/CRM experience - Salesforce Marketing Cloud preferred
HTML - you must be proficient in coding to be able to edit content in an email (this requirement is more advanced than just drag and drop experience!)
IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation, Optimizely, Test and Target, Adobe Target, Maxymiser, VWO, Visual Website Optimiser, Tag Manager, Tag-manager, Tagging, Tag Management, Set Up Tags, Manage Tags, Manage Tagging, Managing Tags, Managing Tagging, Setting Up Tags, Analytics Tracking, Implement Tags, Implement Tagging, Tagging Implementation, Tag Implementation, Tracking Implementation, Analytics Implementation