Digital Marketing Manager, Consumer Experience, Tadworth
Client:
Kimberly-Clark Corporation
Location:
Tadworth, United Kingdom
Job Category:
Other
EU work permit required:
Yes
Job Reference:
0b099e4b7430
Job Views:
6
Posted:
02.04.2025
Expiry Date:
17.05.2025
Job Description:
You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
In this role, you will be responsible for digital experiences in partnership with the Digital Experience Lead, a digital native you will put the consumer front and centre ensuring our digital experiences support our consumers in the moments that matter. You will bring future thinking, innovative approach to our digital experiences and partner with teams across the business to identify key experiences ensuring they sit in line with business objectives.
1. Identify new digital opportunities & Digital Experiences across all touch-points that have a meaningful impact to our consumers partnering with ABUs (Area Business Unit), DTS (Digital Transformation Services) & Creative & Comms.
2. Understand relevant consumer journeys, key consumer moments and how these could be translated into a positive digital experiences using innovative future thinking digital solutions.
3. Own the digital experience future thinking roadmap in partnership with ABUs and Creative & Comms.
4. Understand if and how audience insights and our consumer database could be used to our strategic advantage, building and deploying relevant strategies in partnership with ABUs.
5. Own the build and deployment of Master consumer journeys, partnering with ABUs on appropriate areas to scale.
6. Support the approach to consumer data strategy and how to ensure our marketing plans utilize all forms of consumer data with a clear measurement framework across relevant ABUs.
7. Partner with Media, Creative & Comms and ABU teams to ensure digital experiences are integrated into our campaigns.
8. Partner with DTS & Creative & Comms to ensure brand messaging is considered across all digital experiences.
9. Own end results and KPIs for digital experiences with a performance mindset, identifying and sharing how these help us hit our brand and business objectives in partnership with Analytics.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development. You love what you do, especially when the work you do makes a difference. To succeed in this role, you will need the following qualifications:
1. Previous experience successfully running and deploying end-to-end consumer experiences.
2. Experience with consumer data strategy – understanding and realizing the benefits of acquiring and using consumer data in marketing strategies.
3. Strong prioritization and stakeholder management frameworks that support a growth mindset for the business.
4. Experience with consumer experience trends and tuned into emerging trends such as (but not exhaustive) chatbots, extremely-personalized experiences and artificial intelligence, leveraging where appropriate to drive brand objectives.
5. Growth mindset with desire to learn and share.
6. Strong analytical mindset, adept at interpreting data from a variety of sources, communicating with that data, and using it to tell compelling stories.
7. Highly effective at setting clear goals and measuring the impact of initiatives through managing ambitious goals.
8. Experience with test and learn.
Total Benefits
We offer competitive pay and benefits to employees and reward excellence and performance. Our belief in promoting a healthy work-life balance drives us to support our employees’ total well-being, offering comprehensive benefits not limited to gym memberships, private medical insurance, dental cover, employee assistance programme, cycle to work scheme, critical illness cover, travel insurance and a market leading defined contribution pension scheme. Certain benefits, such as flexible work schedules and parental leave, can be tailored to meet specific individual needs, giving our employees the flexibility to manage their commitments inside and outside of work.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
Equal Opportunity Employer
We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit.
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