Senior Marketing Manager Up to £55,000 8k Bonuses London x3 office (2 days from home) My client is a highly professional, world leading business that specialises in the production of B2B Conferences, creating and deliver events across B2b sectors, a new role has been created for an experienced Marketing Manager from the Conference space, managing a team of 4. This is your chance to join a dynamic and diverse marketing team where you'll have the opportunity to make a significant impact on both business and team growth. Key responsibilities: Lead and mentor a high-performing marketing team, fostering collaboration and a culture of excellence. Empower and train an ambitious team of Marketers by championing continuous improvement and operational excellence. Ensure effective implementation of marketing plans, maintain cross-team alignment and standardise best practices. Oversee marketing budgets, ensuring campaigns are cost-effective and deliver measurable ROI. • Conduct thorough market research and competitive analysis to identify demand, risk, competition, and growth opportunities. • Full-funnel focus: Oversee marketing efforts across all stages of the customer journey, including awareness, acquisition, activation, retention and revenue generation. • Drive marketing automation strategies to improve productivity and target marketing. • Establish and monitor key performance indicators (KPIs) to evaluate marketing initiatives and drive continuous improvement. • Optimise the marketing technology stack, systems and processes, ensuring effective use and adoption. Additional requirements: • Line management experience, with a demonstrated ability to mentor and develop a high- performing team. • Strong marketing skills, including familiarity with platforms such as LinkedIn, email marketing tools and delivering successful marketing strategies and campaigns which drive pipeline and secure revenue. • A collaborative, proactive approach and the ability to manage multiple projects simultaneously with strong project leadership experience. • Proven experience to influence and inspire at all levels with excellent relationship building skills to develop team members. • Metric-driven mindset with the ability to analyse marketing/digital data and derive actionable insights. • Knowledge of the B2B sales cycle and how to identify opportunities to maximise demand, pipeline, and sales acceleration. • A visionary, with a creative test-and-learn mindset, continuously driving innovation and growth. Essential skills, traits and qualifications • 3 years’ experience developing, training and managing a team. • Extensive experience in a conference/event marketing position. • Bachelor’s Degree or Advanced Diploma in Marketing, Communications or Advertising.