Salary: £55,000 to £65,000 Base (dependent on experience) + Personal Performance Bonus (Up to 50%)
Role: Creating compelling copy for our performance ads (Video & Static) and various marketing materials to ensure we exceed our Meta new customer acquisition targets.
Location: Kennington
Working Type: In-Person
*Please read requirements before applying*
*This is an in-person role with an expectation to work in our Kennington office 5 days a week.*
About Elavate:
Want to play a key part in scaling one of the UK's fastest-growing wellness brands? Elavate was launched in early 2024 with a primary goal of helping women achieve their skin goals, with science-backed Collagen. Since then we've rapidly grown to service over 10,000 Subscribers and we've an ambitious goal of becoming the UK's biggest Collagen brand in the next 24 months.
Elavate was born after our Founder, Alex Philip, had enough of buying overpriced, low quality and foul tasting Collagen supplements for his mother. He was determined to make a superior Collagen product which actually worked, tasted great and was affordable.
We're quickly becoming one of the most recognised Collagen brands on Social Media in the UK & we're just getting started! This is a career-defining opportunity to join a High Growth supplement brand, with massive upside potential (including top of market salary + performance bonuses & equity options).
If you're a high-performer who thrives in high-growth environments, and are looking to make waves in the supplement industry, this is your opportunity. While we offer great benefits, this isn't a traditional 9-5 role - we expect each and every team member to move fast, have full ownership over their work and hold each other to a high standard. If you're not driven to own your work, execute swiftly, and innovate constantly, this isn't the right place for you.
Core Job Responsibilities
1. Crafting high-converting, direct response copy for our video ads, social media posts, and other marketing materials.
2. Scripting compelling narratives for our video ads, with a primary focus on Meta platforms.
3. Developing website copy, email content, and other marketing communications as needed.
4. Creating brand new angles/messaging styles based on customer pain points and language to speak directly to our target audience.
5. Iterating successful copy at scale to produce dozens of hook, body & call-to-action variations.
6. Analyzing data and performance metrics to refine and optimize copy across all channels.
Additional Functions
1. Act as a creative thought leader within the Growth team, providing strategic insights and recommendations to stakeholders.
2. Identify opportunities to expand Elavate's reach through new platforms, content formats, and audience segments.
3. Build and maintain a library of high-performing creative assets to streamline production processes.
4. Opportunity to build and lead a creative team as the company scales.
Success Metrics
1. Achieve set CPA & Volume targets (Performance bonuses tied to over-performance).
2. Efficient delivery of creative assets at scale, that meet or exceed our advertising goals.
Core Skills
1. Exceptional Copywriting Skills, particularly in "direct response" style.
2. Marketing First Principles: You understand what motivates purchase behavior.
3. Creative mind to brief visual hook ideas / video editing styles that grab attention and bring your creative brief to life.
4. Data-Driven: you pore over reports, analytics and dashboards to guide your marketing decisions.
5. Leveraging AI tools to help brief Hook & Ad copy ideas + Come up with new concepts.
6. Project Management + Clear Communication with relevant stakeholders (Video editors, Creators, etc.).
Qualifications
1. Ideally 2+ Years Experience writing high-converting copy for a health/supplement D2C Brand or another e-commerce brand that was spending heavily on Meta ads.
2. Proven track record of creating copy for video ad concepts, for brands spending over £200k/Month on Paid Social advertising and hitting acquisition/revenue targets.
3. Strong understanding of Paid Media Platforms (Meta specifically).
4. Analytical mindset with a track record of using performance data to inform and optimize creative decisions.
Compensation & Perks
Salary: £55,000 to £65,000 (dependent on experience) + Performance Bonus (Up to 50%)
1. Up to £10,000 Annual Learning & Development Budget.
2. Full daily travel compensation.
3. Growth Opportunities (Rapidly develop your skills & career in a company that is driven by innovation and is growing fast).
4. Work desktop + laptop and full desk set-up (Dual Monitor, Ergonomic chair & standing desk option).
5. Vitality Private Health Insurance.
6. Direct access to Founder.
7. Free Elavate Products Monthly.
Why Work at Elavate?
Elavate is one of the fastest-growing Supplement brands in the UK and we have an ambitious goal of reaching £100 Million in annualised revenue by the end of 2026. We're not just dreaming big, we have a clear strategy & momentum to get there.
Joining Elavate early on our journey presents you with a few amazing opportunities:
1. Fast Track Promotions: We believe in promoting based on capability, not just time served. As you demonstrate strong performance, exceed business targets and show personal ambition and drive to progress in your career, you'll have abundant opportunities to take on more responsibilities and step into higher level roles as we grow.
2. Performance Bonuses: We have a very generous bonus plan in place (up to 50% of Salary + additional uncapped performance multipliers) to reward great work. We firmly believe in the concept of rewarding top-performers and over-performance will be well rewarded.
3. Accelerated Learning / Personal Growth Opportunities + Autonomy: As we rapidly scale, you’ll have the freedom to pioneer many new initiatives and lead strategic projects that drive our growth.
4. Equity Participation Option: We believe in rewarding committed team members with equity options, designed to deliver substantial value as we grow.
5. Top-of-the-Market Compensation: Because our team is only comprised of the best-of-the-best, we pay the very top of market compensation + extra perks.
6. Market Opportunity & Timing: The UK Collagen industry is experiencing unprecedented growth.
For Ambitious Builders
If you're excited by the prospect of building something extraordinary, if you thrive on challenges, and if you want your work to have real impact - we want to talk to you. At Elavate, we're not just offering a job; we're offering the chance to shape an industry leader from the ground up.
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