SEO Specialist
Travel. Consumer Industry
Derby
Hybrid (3 days in 2 WFH)
£35,000 - £45,000
The Package:
* Competitive salary and regular reviews
* Extremely competitive benefits package, including:
- Bonus
- 30 days holiday (+8 BH)
- Huge discounts across multiple brands
- Fantastic office environment
- Hybrid 2 days in/ 3 WFH.
The Brand:
* Heritage brand with over 100 years in the market. Iconic brand name
* Multi-million turnover brand
* Double digit growth YOY
* Record breaking years and on track to have the best ever year
* Hugely talented Digital Marketing team – award winning individual
* A team that are genuinely enthusiastic, driven and risk takers
The role:
* Reporting into the Head of SEO, supported by the wider SEO and Digital Marketing team.
* Support the development of the SEO strategy, working with local technology and local marketing teams to implement.
* Perform keyword research for all brands and key markets and help define ranking approach and strategy for each brand
* Recommended approach to optimising technical SEO and on-site strategy
* Work with the local brand marketing teams to ensure that their PR, content, and social strategies are maximising their potential from an SEO rankings perspective
* Work with the Digital Product Team to ensure that the websites are optimising both for user experience and SEO ranking potential
* Drive the use of technology, tools and data to streamline processes, efficiencies and drive decision-making in order to support improvements.
* Summarise, analyse and present results, using the findings to feed back into strategy formulation
* Manage and work with external partners and agencies to maximising output and performance as required
* Adopt a continual 'test and learn' approach to all SEO activities
* Research competitor activity and reporting on findings, gap analysis, etc.
Previous experience:
* 4 years experience in an SEO role, ideally in a travel or retail environment (whether that be for the retailer itself or agency side with travel or retail clients).
* Strong technical knowledge and understanding with a flair for all things digital
* Experience in user experience and website optimisation, usability studies and A/B testing.
* Excellent quantitative analysis skills, with an intuitive mind and great problem-solving skills
* Driven, self-starter
* Effective and engaging communicator
* Excellent relationship building skills
* Experience of working in a matrixed organisation
* Experience of remote working and distributed teams