We're on the hunt for a dynamic Digital Demand Generation Specialist to steer digital marketing endeavours for a growing B2B brand. Stationed at our bustling central London office, you will be at the forefront of digital pipeline generation and conversion by optimising current digital channels and exploring new avenues for lead generation.
This is a unique opportunity to play a pivotal role in supercharging a key area of the business. You'll have the chance to work with a passionate and dedicated team, with ample resources and support from our senior leadership
This role could be a landmark in your career, driving significant resource and activity investment and offering direct exposure to our senior leadership team.
Key Responsibilities:
* Develop & Execute Strategy: Craft and refine a robust demand generation strategy that dovetails with our revenue and market ambitions.
* Campaign Ownership: Lead multi-channel digital campaigns, including paid search & social ads, email marketing, and SMS. Double down on successes and pivot when necessary.
* Lead Nurturing & Conversion: Partner with the CMO and the current marketing team to create lead nurturing programmes and retargeting strategies to prospects through the sales funnel to conversion.
* Performance Tracking & Reporting: Leverage your preferred analytics tools (Google Analytics, Funnel, Mixpanel, etc.) to monitor, analyze, and enhance campaign performance, ensuring maximum ROI.
* Bu...