Description
We are looking for a new Senior Paid Search Manager to join our award-winning Paid Media team, based in Bedford. This is a hybrid position.
About Us:
Are you looking for a role where your colleagues are bright and engaged, the work is rewarding, and there’s plenty of opportunity for progression? At Receptional, we love working with challenger brands that are changing the world. It means we’re growing fast and looking for enthusiastic people to grow with us.
Receptional are a multi award-winning team of over 50 creative and digital marketers that have been working with some of the UK’s best-known and challenger brands for over 20 years. We offer a variety of services to our clients ranging from one-off projects to multi-channel campaigns.
A major part of our success are the people that work for us. We hire diverse people with potential and enable them to flourish with training and progression with both team and individual training budgets to support your growth. This is a company where you can build a career, we are long-term focused and reward great performance with clearly defined career progression paths.
We place culture at the centre of our business with an array of annual initiatives ranging from charity to social events. Work / life balance is of utmost importance to us. We believe in providing a supportive and collaborative environment to enable you to reach your full potential.
About the Role:
Senior Paid Search Managers are responsible for the day-to-day management of multiple Paid Search advertising campaigns, for our larger agency clients. This position will work closely with the Paid Media, SEO, Creative and PR teams to execute Paid Search, Display, and/or social advertising strategies across multiple key accounts within the iGaming sector.
The role will be Paid Search focused however, opportunity to learn wider platforms from a Social aspect will also be available.
Key Responsibilities
Main Responsibilities and Duties
* Create and optimise paid search campaigns efficiency and increase conversions
* Manage the day-to-day communication with clients, building and maintain good working relationships
* Ensure PPC best practices are implemented throughout all managed campaigns and for direct line reports
* Ensure that spend and performance are closely monitored against KPIs
* Conduct daily checks on accounts to identify issues / opportunities
* Maintain professional certifications (e.g., Google ads Certification)
* Stay up to date with industry trends and developments
* Contribute to internal team meetings, and other groups e.g., Focus Groups and culture initiatives.
* Provide clients with campaign insights and strategic advice
* Provide campaign reporting, as per agreed client plans
* Work with a Paid Media Account Director/Head of Paid Media to develop strategy plans for your clients
* Manage up to 2x line reports on their development and support work
* Liaise with Platform partners e.g., Google, Facebook and/or LinkedIn strategists, as required
Skills, Knowledge and Expertise
Essential Skills
* At least 3+ years’ experience in paid search advertising, preferably agency-side.
* Have plenty of experience in campaign creation and management on Google ads
* Be able to manage client relationships, and be capable of preparing client presentations
* Be Google Ads certified
* Have good campaign planning capabilities i.e., budgeting and forecasting
* Be willing to contributes to Paid Search Audits & new business proposals
* Be able to work independently / autonomously
* Be numerate and analytical, with strong verbal and written communication skills.
* Attend and contribute to internal team meetings and external client meetings.
* Graduate from the Receptional Academy within six months (running in tandem with our probationary period) to improve knowledge of all our services areas.
Our Values and Benefits
Every half-decent agency has a beer fridge and free fruit. It’s all a bit samey, a bit bleugh. We take a different approach, with benefits based around our five core values. But there is, of course, free beer and fruit, if you want it.
Transparent
* We have open, honest conversations and strive to communicate clearly and constructively .
* Company-wide meetings every Monday
* Whole-team business reviews every quarter
* Twice yearly appraisals
* Transparent pay scale and skills matrix
* Bonuses split equally among the team
Forward-thinking
* We invest in innovation, thought leadership and wellbeing, to improve our people and work.
* Free fresh fruit and healthy snacks
* Mental health training and first aiders
* Annual health check and flu jab
* Fantastic pension plans
* Enhanced pay for parental/adoption leave
Dynamic
* We’re flexible in our work and value creative thinking.
* Hybrid working
* Modern, spacious office with table tennis
* Cycle-to-work scheme
* Your own high-spec PC
* Monthly rewards for top performers
Collaborative
* We’re an integrated team. We see strength in diversity and value collective expertise .
* A focus group to make everyone’s voice heard
* Quarterly days out - from canoeing to falconry
* Team fundraising for our charity of the year
* Celebrations for Pride, Black History Month and more
Curious
* We’re inquisitive and think beyond the brief. Information and experience make us smarter.
* Annual individual training budget equated to 5% of annual salary
Founded in 1999, shortly after Google, Receptional is an award-winning agency that's remained at the forefront of digital marketing for over 20 years.
A team of 50+ creative and technical marketers, we're a dynamic, forward-thinking bunch that believes in being transparent, collaborative and curious.
We promise to deliver Smarter Digital Thinking for our clients, through our proprietary tools, customer insights and talented team. Together, these enable us to deliver industry-leading results at speed.
Our purpose is to create Better People, Better Lives. It means we:
* Hire people with potential and enable them to flourish;
* Contribute research and insights that drive industry change; and
* Get involved in Bedfordshire life, supporting local causes such as the King's Arms Project and Woodgreen Pets Charity.
Our approach has been recognised by Investors in People accreditation and a UK Company Culture Award.
Receptional constantly aims high and finishes higher. Our work has been frequently rewarded in recent years, resulting in us being named Search Agency of the Year by The Drum and Best Integrated Search Agency at both the UK and European Search Awards.
We work across diverse sectors and are proud to have unmatched experience in sports, gaming and financial services. Our clients include: Away Resorts, Betdaq, Bill Plant Driving School, Bright Horizons, Casumo, Kiddi Caru, Plus500 and Skilling.
We're always looking for enthusiastic people to join us across our teams:
* Business Development & Marketing
* Content
* Creative
* HR, Finance & Development
* Operations
* Outreach
* Paid Search & Social
* PR
* SEO