Job Category: Marketing
Division:
Location: UK, Manchester
Job Type: Full-time
About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins and MP Activewear.
We want to be the world's most empowering health movement, championing everyone to live healthier, more active lives. Our brands and people exist to break boundaries, to power and empower those who want more. These are the values that drive us through every day.
Everything we do is done in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. This means we’re perfectly positioned to deliver to our vision and keep our place at the top of a fast-moving, global industry.
It's an incredibly exciting time to join the team, and we’re always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward.
Job Title: Performance Creative Specialist
Reporting to: Head of Paid Media
Location: THG HQ (WA15 0AF) Office based
Job Summary:
We are seeking a highly skilled and motivated Performance Creative Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and delivering creative strategy and concepts for performance-based marketing campaigns across multiple platforms such as Meta, TikTok, Snapchat, YouTube, and TV. This role requires a blend of strong creative and analytical skills, along with a good understanding of digital advertising platforms to drive engagement and conversions.
Key Responsibilities:
* Collaborate with relevant marketing teams to develop innovative and effective creative strategies for brand and performance-based campaigns.
* Analyse market trends, competitor and audience insights to inform creative direction across multiple platforms such as Meta, TikTok, Snapchat, Google, YouTube, and CTV.
* Platform Best Practices Champion - Develop and implement paid advertising guidelines for use across the business platforms (Meta, TikTok, Google, YouTube).
* Collaboration and Communication:
o Work closely with cross-functional teams including paid, brand, campaign, product, and trading to ensure cohesive and effective creative delivery for BAU, campaign and key seasonality periods.
o Key stakeholder management across brand projects that align with paid campaigns (example Masterbrand/Origin/Marvel).
o Present creative concepts and performance reports to stakeholders.
* Campaign Execution:
o Ensure all creative assets align with brand guidelines and campaign objectives.
o Serve as the key liaison between the brand and paid teams, overseeing end-to-end campaign delivery while ensuring adherence to platform best practices, size specifications, and requirements.
o Support paid team where needed on campaign, audience, and ad builds.
* Performance Analysis and Optimization:
o Monitor and analyse the performance of creative assets using data-driven metrics and analytics tools. Training will be provided.
o Support paid team on bi-weekly, monthly and project based creative reporting.
* A/B Testing and Experimentation:
o Support paid team on A/B testing strategies to evaluate the effectiveness of different creative concepts and hook approaches.
o Experiment with new formats, styles, and messaging to discover innovative ways to engage the target audience.
Qualifications:
* Education and Experience:
o Bachelor’s degree in Marketing or experience in the field of marketing.
o Minimum of 2 years of experience in a creative role within a brand/performance marketing environment.
* Technical Skills:
o Proficiency in creative concept and brief writing, storyboarding with internal and external teams.
o Understanding of digital advertising platforms (e.g., Google Ads, Facebook Ads Manager).
* Creative and Analytical Skills:
o Strong creative vision and the ability to produce compelling visual and written content.
o Intermediate analytical skills with the ability to interpret performance data and make informed decisions.
* Communication and Collaboration:
o Strong communication skills, both written and verbal.
o Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
Enhanced Leave:
* 25 days annual leave plus bank holidays.
* Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
* Enhanced maternity and paternity pay, depending on length of service.
* Up to 10 days compassionate leave.
* Buy back up to 3 days each year.
Other Perks:
* Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
* Subsidised bus pass from Manchester City Centre to our ICON office.
* Up to 50% staff discount on THG brands.
* On-site staff shop.
* Access to on-site barber.
* Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
* Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days.
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