Director, Product Marketing B2B I Viator
About Viator
Viator, a Tripadvisor company, is the leading marketplace for travel experiences. We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier.
What we do:
Viator's B2B team is an exciting, fast growing business unit that drives revenue growth, diversification and innovation for Viator's suppliers, affiliates, and partners.
What you'll do:
We are seeking an experienced and results-driven Director of Product Marketing to lead our B2B product marketing team. The ideal candidate will be a "player coach" who is a stronger writer and presenter, possesses a deep understanding of B2B marketing strategies, along with a robust background in product marketing management (PMM). With a proven track record in team development and measurable success, this leader will drive our product marketing efforts through a period of significant investment and growth.
Key Responsibilities:
Strategic Leadership:
* Lead and develop a high-performing product marketing team, fostering a culture of innovation and excellence.
* Define and implement product marketing plans that align with business objectives and drive growth.
* Establish and execute the company's long-term B2B investment and growth plans.
Market Analysis and Positioning:
* Conduct thorough user and market research to understand customer needs that inform product strategy, segmentation, and go-to-market strategies.
* Develop clear product positioning and messaging that differentiates our offerings in the market.
Product Launch and Go-to-Market Strategy:
* Oversee successful product launches, ensuring strategies are executed efficiently and effectively.
* Collaborate with cross-functional teams, including sales, product management, and customer success, to ensure alignment and optimal market entry.
Performance Measurement and Optimization:
* Establish metrics for product marketing success and measure outcomes against goals.
* Use data-driven insights to optimize marketing strategies and achieve measurable improvements in performance.
Team Development:
* Mentor and coach team members, fostering career growth and skill development.
* Build a culture that encourages creativity, accountability, and continuous improvement.
Hands-On Execution:
* Be willing to "roll up your sleeves" and contribute directly to projects when necessary, demonstrating a scrappy, can-do attitude.
Stakeholder Collaboration:
* Collaborate closely with Product Management to ensure productive team relationships in PMM:PM pairs, leading by example.
* Work with other key stakeholders to ensure alignment and communication of marketing initiatives and results.
* Serve as a thought leader and advocate for product marketing and B2B partners within the organization.
Qualifications:
* 8+ years of experience in product marketing management, with a proven track record in core B2B marketing skill sets such as writing, business case building, and campaign development.
* 5+ years of leadership experience, successfully managing and developing large, high-performing product marketing teams.
* Demonstrated ability to measure and optimize marketing outcomes, using data to drive decisions.
* Strong leadership skills with the ability to motivate and inspire teams.
* Exceptional strategic thinking, with a hands-on approach and willingness to dive into details.
* Excellent communication, interpersonal, and collaboration skills.
* Bachelor's degree in marketing, business, or a related field; MBA preferred.
Perks of Working at Viator
* Competitive compensation packages, including base salary, annual bonus, and equity.
* Flexibility to suit your lifestyle with a remote-friendly approach to collaboration.
* Flexible schedule to promote work-life balance.
* Donation matching for qualifying charitable donations.
* Tuition assistance for qualified programs.
* Lifestyle benefit to spend on travel, wellness, or other personal interests.
* Travel perks including discounts.
* Employee assistance program for life challenges.
* Health benefits with great coverage and competitive premiums.
Our Values
* We aspire to lead.
* We're relentlessly curious.
* We're better together.
* We serve our customers, always.
* We strive for better, not perfect.
* Our workplace is for everyone.
If you need a reasonable accommodation or support during the application or recruiting process due to a medical condition or disability, please reach out to your individual recruiter or send an email to AccessibleRecruiting@Tripadvisor.com and let us know the nature of your request.
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