CRM Analyst (BI / Business Processes)AutomotiveHybrid in Crewe, CheshireUntil 31/01/2025OUTSIDE IR35 £291 per day
ObjectiveWorking within the central CRM team, this role will leverage strong project management, communication, analytical and problem solving skills to deliver trusted, high quality Sales and Marketing CRM processes and reporting solutions. These solutions will support the delivery and optimisation of a global CRM ecosystem/ programme to increase customer experience and business performance across the end to end sales funnel.
This role will work closely with data & analytics specialists within the function to promote data driven decision making and innovation across Sales, Marketing and Aftersales.
Main responsibilities
Product / Process Ownership
1. Product development of the business' CRM system (Salesforce) and integrated toolsets, aligned to strategic intent regarding the end to end sales funnel.
2. Process owner for customer account and interaction management, ensuring all data collection is accurate and fully accessible within the CRM.
3. Creation of long term action plans to improve global customer data quality, reporting data issues and risks to the business.
4. Work collaboratively with all central and regional teams to ensure CRM programme adoption, evolution and elevated retailer and customer experience.
5. Consolidate...