Job Advert
Role Title: Interim Social Media Officer
Reports To: Retail Marketing Executive
Division: Central Services
Team: Communications and Marketing
Location: Cannock Head Office
About Newlife
As one of the UK’s leading charities providing essential specialist equipment to disabled and terminally ill children, Newlife is
dedicated to making life better for the families we serve and for the people who help us make that happen. Through grants and
emergency equipment loans, we ensure children get the vital equipment they need when they need it, while our free nurse helpline
offers crucial support and information – as well as a listening ear. Our campaigns give disabled children and their families a
voice, even helping change laws to benefit the families we serve. We also support adults with additional needs with volunteering
and employment opportunities, offering career development pathways.
We are not like any other charity. All the stock in our stores is new, donated by retailers, allowing us to create a heaven for
bargain hunters and savvy shoppers who want high-street and designer products at discounted prices.
ROLE PURPOSE
To plan, implement, and create content for Newlife’s social media platforms, collaborating closely with the Retail Marketing
Manager, Charity Marketing Manager, and Digital Marketing Manager. This role involves creating and posting content, managing
community engagement, and working with the wider team to develop social media strategies that align with Newlife’s tone of voice
and brand guidelines.
ROLE KEY ACCOUNTABILITIES
* Drafting communications in various formats for all charity social media platforms, covering fundraising, volunteering, retail,
and events.
* Analyzing target audiences and collecting data to shape strategies.
* Experience using social media management tools like Hootsuite, Meta Business Suite (or similar), and Canva.
* Strong written and verbal communication skills.
* Developing social media content that is engaging, relevant, and appealing to a diverse range of followers, including clients,
customers, families, professionals, potential funders, and the general public.
* Actively monitor social media trends and relevant news, and report findings to the marketing team.
* Experience with copywriting, including the ability to adjust content to maintain the brand's tone of voice and follow brand
guidelines.
* Exceptional organizational skills, including the ability to create and manage content delivery plans.
* Attending meetings and taking notes when required.
* Providing prompt and effective communications and customer service.
* Meeting deadlines consistently.
* Maintaining excellent customer service standards.
* Demonstrating creativity and developing fresh ideas to enhance brand visibility across social media platforms.
* Familiarity with multiple social media channels such as Facebook, Twitter, Instagram, YouTube, LinkedIn, and TikTok.
* Ability to work independently and manage workloads while also collaborating effectively as part of a team.
* Friendly, approachable demeanor.
* Proactive and enthusiastic approach to work.
* Keen attention to detail.
* Capacity to thrive in a fast-paced work environment.
* Ability to work confidently and collaboratively with colleagues.
* Proofreading and editing skills.
* Video and photography skills are required.
* Developing and managing social media ads and reports across platforms.
* Strong IT skills.
TEAM MEMBER REQUIREMENTS
Qualifications & Training:
* Communications/Marketing Qualifications (desirable)
Knowledge & Experience:
* Experience in managing social media platforms
* Experience in customer service
Skills:
* Strong literacy and IT skills
* Excellent communication skills
Attributes:
* Creative
* Organized
* Proactive
Proud member of the Disability Confident employer scheme
Disability Confident
About Disability Confident
A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident .