Job Description
We have an outstanding benefits package which includes:
1. Company-provided healthcare
2. A competitive annual leave allowance
3. Flexible working options, including hybrid working arrangements
4. Generous pension provisions
5. Income protection
6. Health and wellness benefits
7. Volunteering days
8. Enhanced parental leave
9. Life insurance
What we are looking for:
* Work with the Senior Manager of Marketing Analytics and collaborate with marketing partners and digital team to define and develop differentiating go to market analytics features and frameworks.
* Work with ambiguity (e.g. imperfect data, loosely defined concepts, ideas, or goals) and translating these into more tangible outputs.
* Generate insights about the efficiency and effectiveness of digital marketing efforts and help refine them accordingly.
* Provide performance monitoring of decision systems and statistical models.
* Capture metrics on business outcomes (particularly those related to new capabilities) that are accurate, relevant, logical, and honest. Validate measurement approaches with the analytics team.
* Utilise business and technical requirements for KPI measurement and evaluation of campaign success.
* Help to uncover any incremental data engineering and feature engineering capabilities required to support customer centric analytics and visualisation.
* Exhibit problem-solving skills and the ability to work well in a team environment, prioritise work, analyse interdependencies, and deliver against deadlines.
What you can bring:
* Experience working with/interpreting predictive model outputs and guiding activation activities in a corporate or consulting setting, preferable in a B2C or customer centric environment.
* Experience socialising complex information to non-specialist audience across all levels of seniority.
* Experience working in B2B marketing considered an asset.
* Strong knowledge of Adobe Analytics is essential.
* Familiarity with statistical data analysis.
* Strong knowledge of data management tools (Alteryx, Google Cloud Platform, Medallia).
* Intermediate SQL knowledge – e.g. case statements, self joins.
* Comfortable in using data visualization tools (Data Studio, Adobe Workspace, Power BI, Tableau, and Datorama).
* Strong knowledge of media math and KPIs.
* Undergraduate or advanced degree in a quantitative field considered an asset (i.e. Statistics, Mathematics, Econometrics, Business Communications).
* Certificate program in digital analytics will also be considered.
* Strong academic qualifications, including understanding/coursework in database management or equivalent work experience would be considered an asset.
* Intellectual curiosity, along with problem-solving and quantitative skills, including the ability to disaggregate issues, identify root causes and recommend solutions.
* Outstanding communication and influencing skills.
* Ability to work in agile, test & learn, and iterative environment.
Equal Opportunities:
We are an equal opportunities employer. Our mission is to welcome everyone and create inclusive teams. We celebrate difference and encourage everyone to join us, and be themselves at work.
Our commitment to the community and environmental, social and governance investing:
We partner with charitable organisations globally to make an impact in the communities where we live and work. Our people are encouraged to support the charities they feel most passionate about. We are also committed to environmental, social and governance (ESG) investing. We serve our clients in this space as a trusted partner both on specific responsible investment product strategies as well as part of our commitment to deliver a superior investment experience.
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