From the rich purple wrapping to the iconic bright red tin can, some confectionery and soft drinks brands have cemented themselves in the hearts (and shopping baskets) of consumers around the globe.
So, how do they do it?
Iconicity + Simplicity = Longevity.
Having great branding isn’t a bad start...
…and our client wants you to apply that very formula to their beloved household-name brand — and yes, the yellow stays!
This is your chance to make your mark as a Packaging Manager for an instantly recognisable brand that’s been a family favourite for generations.
Let your creative side loose by developing packaging that turns heads and tempts tastebuds for a range of new and exciting products. You’ll guide ideas from the drawing board all the way to the shelf — and there’s nothing like the buzz of seeing your work fly off it.
But creativity is only half the picture…
There’s also a logistical challenge to conquer:
* Keep the development process smooth and on schedule
* Maximise the budget without compromising on impact
* Translate cross-functional feedback into focused, effective design decisions
You’ll work closely with marketing to bring the brand’s story to life, with operations to make sure packaging is cost-effective, practical, and consumer-friendly, and work with suppliers to source sustainable materials that tick every box.
The real key to success? Uniting all these voices into one cohesive, standout product.
Ready to shape the future of an iconic brand — and become branding royalty in the process?