Dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.
Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail - one of the world's most competitive markets, with a deluge of multi-dimensional data - dunnhumby today enables businesses all over the world, across industries, to be Customer First.
What You'll Be Working On
We're looking for a Measurement Strategy Senior Lead who expects more from their career. It's a chance to extend and improve dunnhumby's Team in the fast growth area of Tesco Media and Insights. As a Measurement Strategy Senior Lead, you will be a trusted advisor for our clients and agencies on all things Retail Media measurement.
What We Expect From You
* Build and operationalise measurement strategies, learning agendas, and testing plans that help clients improve the effectiveness of their advertising across channels including in-store, digital, and CTV.
* Design experimentations to evaluate the relative impact of different strategies across different media channels and identify best practice.
* Utilise various methodologies such as A/B testing, incrementality studies, MMM (Marketing Mix Modelling), and MTA (Multi-Touch Attribution) to evaluate performance.
* Be the point-of-contact for sales teams in managing reactive measurement queries from the long-tail of clients.
* Lead analytical projects that drive insights to help clients and agencies understand and contextualise campaign outcomes.
* Support sales through the development and delivery of trainings, case studies, narratives, playbooks, performance best practices, and measurement best practices.
* Support on the delivery and interpretation of campaign reports and dashboards.
* Communicate complex results, insights, and recommendations with a diverse set of technical and non-technical stakeholders.
* Build strong cross-functional relationships with Sales, Product, Strategy, Account Management, Sales Enablement, and Operations.
* Stay up-to-date with the latest industry trends and tools in media measurement and analytics.
What we expect from you
* Bachelor's degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, Economics, Finance, or similar.
* Extensive experience using data and numbers to formulate insights.
* Previous experience within retail, eCommerce, FMCG, retail media, advertising, or related industry.
* Experience analysing and manipulating data sets and applying statistics where appropriate to understand patterns and provide insights.
* Strong communication and relationship-building skills with experience in simplifying complex technical content for diverse audiences.
* Client-facing experience, or desire to build client-facing experience in supporting clients on the development and implementation of measurement methodologies and approaches.
* Strong understanding of advertising measurement methods and technologies including experimental designs and modelling, for direct response and brand outcomes.
* Proficiency in data querying languages, such as SQL, and manipulation tools.
What you can expect from us
We won't just meet your expectations. We'll defy them. You'll enjoy the comprehensive rewards package you'd expect from a leading technology company, along with a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.
Our approach to Flexible Working
At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.
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