Job Description
Are you a creative and results-driven marketing professional passionate about heritage, tourism, and audience engagement? Stirling Council’s Tourism & Marketing Team is seeking a dynamic Marketing Officer (Maternity Cover) to lead the promotion of one of Scotland’s most iconic landmarks, The National Wallace Monument.
As Marketing Officer, you will play a pivotal role in implementing and delivering The National Wallace Monument Marketing Plan, aligning with Stirling’s Tourism & Events Strategy. From developing engaging campaigns to managing digital content, coordinating events, and fostering partnerships, this position is essential in driving visitor traffic and enhancing Stirling’s profile as a must-visit destination.
Key Responsibilities:
* Lead the creation and implementation of marketing initiatives to drive awareness, visits, and engagement for The National Wallace Monument.
* Collaborate with agencies, contractors, and the on-site team.
* Develop and execute digital marketing strategies, including social media, website management, SEO, and email communications.
* Monitor, evaluate, and report on marketing activities to ensure objectives are met.
What We’re Looking For:
* Proven marketing experience, ideally within tourism, heritage, or cultural sectors.
* Strong skills in digital marketing, social media management, and content creation.
* Exceptional communication and project management abilities.
* A collaborative mind-set with a passion for showcasing Stirling’s heritage and attractions.
This is a unique opportunity to contribute to the success of a world-renowned heritage site and be part of a dynamic team dedicated to enhancing Stirling’s tourism and cultural profile.
If you’re ready to take on this exciting challenge and play a key role in shaping the future of The National Wallace Monument, we’d love to hear from you.
If you’ve got the right skills for the job we want to hear from you. We encourage applications from the right candidates regardless of age (restrictions apply to Modern Apprenticeships), disability, gender identity, sexual orientation, religion, belief or race.
Interviews will be held on 26th March 2025
Requirements
The Benefits
* 30 days annual leave plus 7 public holidays (rising to 35 after 5 years continuous service)
* Flexible working including hybrid office/work from home arrangements. Our colleagues are encouraged to work flexibly as we know that busy lives don’t always fit around a traditional working pattern, if you need flexibility to complete your role just let us know and we will do our upmost to help you to invest in your career with us while balancing other aspects of your life.
* Biennial incremental progression until top of your payscale is reached
* Membership of the Local Government Pension Scheme. For further details visit
* Up to 6 months full sick pay and 6 months half pay dependent on length of service
* Carers Leave
* Up to 4 weeks paid Paternity Leave
* Access to Health & Wellbeing support
* Ongoing opportunities for Learning & Development
* Cycle to Work Scheme
* Lift share Scheme
* Car Lease Scheme
* Technology Benefit Scheme