A NYSE-listed digital gaming company behind some of the world’s leading sports and iGaming brands is looking for an Analytics Solutions Lead to join the team in Camden.
This is a hybrid working role, 4 days in the office and 1 day at home.
As Analytics Solutions Lead, your responsibilities will include:
Managing the setup and maintenance of tracking and marketing tagging systems to ensure accurate data collection and reporting.
Implementing and documenting data layers to support comprehensive tracking and analytics requirements.
Supporting the setup of Facebook Conversions API (CAPI), Google Enhanced Conversions, and other data collection integrations.
Designing and implementing data collection plans, including tag management and event tracking.
Working closely with vendors, marketing teams, developers, and internal teams to understand requirements, provide technical guidance, and ensure successful implementation.
Developing and maintaining detailed documentation for tracking setups, data layers, and integration processes.
Conducting audits and quality assessments of tracking setups to ensure data accuracy and integrity.
Staying updated on industry trends, emerging technologies, and best practices in digital marketing implementation. Suggest enhancements to improve tracking accuracy and efficiency
We’re looking for an Analytics Solutions Lead with:
Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
Expertise in managing multiple projects simultaneously with a track record of delivering on time and within scope
Exceptional attention to detail, ensuring high standards of quality in all outputs
Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
Experience in digital marketing implementation, web analytics, or a similar role. Proven experience with tag management systems and data layer implementations
Proficiency in Tag Management Systems (e.g., Google Tag Manager), web analytics tools (e.g., Google Analytics), and data layer concepts. Experience with Facebook CAPI and Google Enhanced Conversions is highly desirable
A solid background coding in JavaScript
To apply for this role as Analytics Solutions Lead, please click apply online and upload an updated copy of your CV.
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