Serve First CX is a tech-driven start-up transforming customer experience and operational excellence through AI-powered solutions. We work with some of the UK’s largest retailers, facilities management companies, and government departments to help them deliver consistent, high-quality service and operational excellence.
We’re looking for a strategic, hands-on Marketing Manager to lead our brand positioning, digital campaigns, and lead generation efforts. This high-impact role will shape our marketing strategy and work closely with the sales team to drive business growth.
Role Overview:
As Marketing Manager, you’ll be responsible for developing and executing multi-channel marketing campaigns, driving brand awareness, and increasing customer engagement. You’ll own SEO, PPC, content strategy, CRM automation, and event marketing, using data-driven insights to optimise performance.
Key Responsibilities:
1. Develop and execute a comprehensive marketing strategy to drive lead generation.
2. Manage SEO, PPC, and digital campaigns to attract high-quality prospects.
3. Own and optimise CRM automation (HubSpot) to nurture leads through email sequences, landing pages, and content campaigns.
4. Oversee content creation, including blogs, case studies, LinkedIn articles, and white papers.
5. Plan and execute industry events, webinars, and trade shows to enhance brand visibility.
6. Track customer engagement and campaign performance, refining strategies based on insights.
7. Collaborate with sales, product, and operations teams to align marketing efforts with business goals.
Key Requirements:
1. Proven B2B marketing experience, ideally in SaaS, AI-driven solutions, or customer experience sectors.
2. Expertise in CRM platforms (HubSpot, Salesforce, or similar) and automated marketing campaigns.
3. Strong background in SEO, PPC, content marketing, and digital strategy.
4. A data-driven mindset, with experience analysing campaign performance and conversion metrics.
5. Excellent copywriting, stakeholder management, and strategic planning skills.
6. Willingness to attend industry events and networking opportunities.
Why Join Serve First CX?
This is a unique opportunity to lead marketing in a fast-growing, AI-powered company that’s redefining customer experience and operational excellence. You’ll have the autonomy to build and scale marketing strategies, drive growth, and position Serve First CX as an industry leader.
Apply now with your CV and a cover letter explaining why you're the ideal candidate for this role.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
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