Join to apply for the Product Marketing Manager role at National Residential Landlords Association - NRLA.
National Residential Landlords Association - NRLA provided pay range
This range is provided by National Residential Landlords Association - NRLA. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
The salary for this role is £38,000 - £42,000 per annum and will be based out of our Manchester office.
DUTIES AND KEY RESPONSIBILITIES
Digital Marketing
* Working with both our digital agency and internal marketing team you will enhance brand awareness, drive usage and revenue through paid media, SEO, and social media strategies.
Website
* Design and optimise user journeys, utilising marketing automation tools to improve user experience, conversion rates, and revenue.
* Oversee and update website content and messaging to ensure relevance and effectiveness.
Events
* Coordinate with the events team to ensure maximum visibility for sub-brands at both regional and national events.
Creative and Content Production
* Create activity plans for all 3 sub-brands.
* Work closely with the design team / video production exec to fulfil any creative requirements.
* Write and produce engaging content for various platforms, including email, social media, and more.
Reporting/Analysis
* Monitor and assess the effectiveness of marketing initiatives, identifying key takeaways and sharing best practices with the team.
* Collaborate with the research team to analyse usage patterns of sub-brands and identify opportunities to strengthen our value proposition.
* Conduct competitive research to stay ahead of industry trends and market shifts.
PERSON SPECIFICATION
Qualifications
* A marketing degree would be desirable but not essential.
Skills and Abilities
* Ability to deliver high-quality work against defined objectives and deadlines.
* Strong listening and communication skills with the ability to collaborate and build positive relationships internally and externally.
* A great team player, capable of working closely with different people and organisations to achieve objectives.
* Self-motivated with the confidence and enthusiasm to take the initiative and get things done.
* Ability to prioritise workflow.
Experience
* Demonstrable experience with core marketing competencies and practices.
* Board marketing experience across email, social, paid media.
* Experience of marketing automation desirable but not essential.
Please note this role will close at 12pm on 4th April 2025. However, we reserve the right to close it earlier if we have a sufficient number of candidates.
Seniority level
Associate
Employment type
Full-time
Job function
Marketing
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