Job Description
Demand Generation Manager – B2B
Payments
London
£80,000 - £100,000
*Please note, Payments or Fintech experience is preferred for this role, or B2B SaaS experience*
A global POS payments business are looking to build out their Demand Generation function in London and have a brand new role they are looking to recruit. Initially, you will be very hands on however will also be responsible for building a high performing team within 6-12 months.
You will need strong expertise in lead generation tactics, including all things email marketing, Paid, SEO an other digital channels. You will ensure a steady flow of high quality leads to support the revenue growth of the business and will work closely with other teams to optimize campaigns.
Responsibilities
* Develop and implement a comprehensive lead generation strategy to meet company revenue goals
* Plan, execute and manage lead generation campaigns and nurture them through the funnel
* Work with the content and design team to create compelling ads and email marketing campaigns
* Manage A/B testing and optimize campaigns based on conversion rates, click through and cost per lead
* Work with the sales teams to optimize lead scoring models and MQLs
* Use CRM and Marketing Automation tools to track lead behavior and optimize targeting strategies
* Track and monitor lead performance, making adjustments where needed
* Manage lead generation budgets, ensuring maximum ROI
Experience
* 5+ years of experience in a lead generation role, with a strong track record of delivering success
* Experience in Fintech, Payments or SaaS
* Experience running lead generation tactics across multiple channels, email marketing, Paid, Social and SEO
* Experience working with multiple Automation platforms for lead tracking and reporting
* Experience working closely with Sales teams to optimize lead generation process