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Job Description
We are seeking an experienced Events Marketing Manager to own Procore's Europe focused event marketing strategy, management and execution. This role will work on amplifying our brand, developing the sales pipeline, driving customer expansion, and building a community of customers and prospects through event marketing projects in Europe. As an Events Manager, you'll be responsible for working with our internal teams, industry organisations, and external vendors to define and deliver event programs that drive pipeline and revenue and offer creative experiences to boost our brand profile. You would be responsible for organising and managing our presence at trade shows, our own-hosted client events, and webinars. You will need exceptional leadership and communication skills, a deep understanding of both in-person and virtual event marketing strategy and operations, and validated experience executing best-in-class owned and third party events.
You will work closely with key stakeholder teams, inclusive of the Growth & Integrated Marketing Team, Sales and Customer Success. This position will play a pivotal role in lead generation associated with events and must ensure marketing materials and execution aligns with the company's branding and business objectives.
This opportunity requires an individual with excellent organisation and planning skills who thrives in a fast-growing, high energy, technology-focused environment that demands and rewards leadership, initiative, resourcefulness and individual contribution.
This position reports into the Sr. Director of Integrated Marketing for Europe.
What you'll do:
* Develop the events strategy and execution plans in collaboration with marketing campaigns and sales, identifying the right events, both third party and owned, to deliver against KPIs.
* Partner and collaborate with the branding, campaigns and web marketing teams pre and post event promotion and comms.
* Manage the event marketing budget and track ROI to fully realise, understand and communicate the impact of event marketing on Procore's business and lead the measurement and reporting strategy for all events.
* Manage external vendor relationships, including scoping new event opportunities, overseeing the vendor selection process, negotiating budgets and managing contracts.
* Organise and manage the marketing events calendar.
* Collaborate globally with events teams in the US, APAC and MENA to drive a unified best practices for Procore.
* Willingness and excitement to travel approximately 30-40%.
What you'll bring:
* 6+ years of event management and planning experience, including experience working in a SaaS or B2B technology company.
* Ability to think strategically as it pertains to targeting the ICP via events - both digital and physical, with commercial acumen and understanding of ROI.
* Solid understanding of event marketing, management and logistics and history of program development and execution is preferred but can also perform tactical duties as required.
* Effective communicator - both verbal and written - with strong interpersonal skills.
* Experience managing and delivering against multiple projects simultaneously in a very fast-moving environment.
* Creative and innovative with an 'out of the box' mindset.
* Self-motivated, proactive contributor.
* Extremely organised with great attention to detail.
Additional Information
Perks & Benefits
You are a person with dreams, goals, and ambitions-both personally and professionally. That's why we believe in providing benefits that not only match our Procore values (Openness, Optimism, and Ownership) but enhance the lives of our team members. Here are just a few of our benefit offerings:
* Health:
o Private medical insurance for yourself and immediate family with no excess payments.
o Life and income protection insurance.
o Quarterly wellness stipend.
* Wealth:
o Company pension plan.
o Employee stock purchase plan.
* Leisure: 25 days of paid holidays per year (in addition to public and company holidays).
* Enrichment: Employee learning and development programmes, and friends and family events.
About Us
Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.
We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against candidates or employees on the basis of gender, sex, national origin, civil status, family status, sexual orientation, religion, age, disability, race, traveler community, status as a protected veteran or any other classification protected by law.
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