Role Description
Oncology Account Director - Exciting New Role Covering the North West, North East and Yorkshire
Job Summary:
We are seeking an experienced Hospital Specialist or Key Account Manager to maximise performance of products in the field of Oncology, in the defined region by unlocking access and driving sales through effective account management.
The successful candidate will have ultimate business responsibility for the accounts in their region and will be accountable for defining and delivering account goals, harnessing all available internal and external resources to achieve agreed objectives.
Key Responsibilities:
• Assess and analyse the defined region to determine business potential and prioritise target hospital accounts.
• Map the specified therapy area landscape and patient journey in the defined region and each priority account.
• Understand and navigate local access pathways in the specified therapy areas (e.g. formularies, guidelines).
• Identify and prioritise key decision-makers, influencers, stakeholders and networks (payer and clinical) in each account.
• Develop overall Annual Business Plan for each account, defining business opportunities and strategic objectives, and Cycle Action Plan setting out clear targets, tactics, metrics and timelines.
• Execution of the business plan with demonstrable business outcomes.
• Develop and implement KOL plan for region and priority accounts.
• Unlock local access by achieving optimal position on relevant formularies, guidelines, etc.
• Develop and maintain a high level of product and disease area knowledge and ability to absorb, interpret and share clinical data with customers in a professional and engaging manner.
• Drive sales uptake by identifying and addressing patient and clinician opportunities.
• Provide support and value to each account, drawing on internal resources as required (e.g. MSL, Head Office, etc.).
• Analyse performance vs key metrics, address issues in a timely manner and adapt plans accordingly.
• Build the company presence and reputation as a partner in Oncology.
About the Company:
We are a global pharmaceutical company providing innovative products and services with a specialist focus in Oncology and Dermatology. We draw upon a rich legacy of innovation with medicines to help patients. Continuously developing and exploring new therapeutic or dermo-cosmetic solutions. Delivering innovative treatment options to patients with cancer, by partnering with experts in the field to make a difference.
Qualifications:
• ABPI
• Full UK driving licence
Person Experience Required:
• Significant Secondary care sales experience with a sound knowledge of account management.
• Effective selling skills with a track record of selling into specialist care setting.
• Sales and launch experience within a specialist therapy area - eg Oncology, Haematology, Orphan Drugs, High-Cost Specialist Medicines.
• Track record of engaging key business partners in complex clinical environments, e.g., mid and senior level healthcare professionals, key accounts and the medical community.
• Proven track record in influencing the business partner decision-making process in an ecosystem with multiple influential players / decision makers, with proven track record of bringing value in complex DMU.
• Outstanding account management experience, including business planning, account analysis, stakeholder mapping and performance measurement.
• Demonstrated success in navigating and leveraging the internal organisation to achieve account and customer goals.
• Proficient user of IT business systems, in particular, MS Office - PowerPoint and Excel.
• Minimum of 4 years experience of selling into specialised hospital setting.
• Entrepreneurial mindset.
Desirable:
• Oncology sales experience, with strong preference for melanoma
• Established customer relationships in oncology/melanoma, ideally with national and regional KOLs
• Experience of influencing and working with oncology payers to identify and unlock local access barriers
• Experience of influencing successfully in a complex organisation