Marketing Product Section Manager
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Locations: Maple Cross
Time Type: Full time
Posted on: Posted 2 Days Ago
Time left to apply: End Date: November 25, 2024 (10 days left to apply)
Job Requisition ID: R00175747
Overview of Company
We are the Sales & Marketing Headquarters for Nissan in the UK. It is our aim to ensure that the Nissan brand and product portfolio are successfully communicated in order for us to maintain our strong presence in the UK marketplace. To do this, we ensure that we achieve excellence throughout our sales operations & distribution in the UK, and deliver on our customer promises. Our key functions are Aftersales, Marketing, Network Development & Customer Quality and Sales; finally, our support functions are integral in enabling everyone to deliver their overall strategies. All our employees have the opportunity to gain great autonomy, experience, and international exposure in our stimulating, diverse, and dynamic environment. Our continued success is driven by our ability to produce high quality vehicles, at a competitive and accessible value and we want you to join us in defining how we shape the future of innovation in mobility, connectivity and electrification.
Overview of Marketing
Nissan has a strong reputation for innovation. It is the responsibility of our product marketing, communications and marketing planning teams to ensure that the Nissan brand and product portfolio are successfully communicated and maintain a strong presence in the UK marketplace. Nissan continues to optimise product development and deliver highly innovative technology creating truly state-of-the-art vehicles. The teams work closely with world renowned advertising and PR agencies to support the delivery of exciting initiatives.
Products you will be managing will primarily focus on Electric Vehicles to be confirmed/allocated on appointment.
Main Tasks and Responsibilities
Product:
* Propose, create & maintain vehicle specification in line with customer demand and competitors
* Manage product running changes e.g. trim changes
* Complete all future product contracts, including volume, share & profit throughout product lifecycle
Performance Management:
* Input into monthly sales reforecasts
* Manage product financials including wholesale turnover, incentives and gross profit
* Identify gaps to sales targets and propose countermeasures
Competitiveness:
* Monitor competitor customer offers
* Understand product specifications and those of key competitors
* Interrogate residual value and central pricing reports to determine product pricing and offers across all sales channels
* Propose quarterly and tactical campaign activity
Availability/Supply:
* Monitor demand against supply
* Steer production changes based on customer demands and market conditions
* Propose countermeasures to reduce stock risk and long term stock
Incentive Management:
* Plan campaigns with acute accuracy to stay within quarterly budgets
* Identify trends which may jeopardize budgets and propose counter measures
* Prepare business cases to secure additional incentives to maintain competitiveness and order take
New Model Launch:
* New product champion and product expert
* Actively manage multiple new EV model launches through 2025 and 2026
* Finalizing contracts and product financials (including pricing, incentives, dealer margin, market share, and channel mix)
* Developing pre launch offers to ensure strong customer order bank prior to start of sales
* Secure strong residual values to optimise incentives and customer monthly payments
* Product training, internally, agencies and third parties, dealer network and media
* Coordination of all Nissan Motor GB (NMGB) departments for strong product launches
* Manage necessary processes to start of sales including supplying data for insurance ratings, SMMT registration codes, residual value data etc
* Ownership of trial vehicles
* Validate all digital, national and dealer communications
People Management:
* Management of one support staff
* Deputise as required
Skills & Experience
* Product or Marketing Planning experience in a similar role
* Bachelor degree desired
* Proficient in Microsoft Office package, especially Excel
* Field or operational role preferable
* Full Drivers license
The Support We Give You
We firmly believe that investment in our employees is integral to their growth and success. As a member of our team, you will have access to many of our benefits - because we want you to feel cared for, supported, and engaged at Nissan. Alongside comprehensive career development and learning opportunities, you will also have access to a wide range of employee benefits. This includes an attractive car ownership scheme, flexible working practices, comprehensive health & wellbeing offerings and team building days. And if that doesn’t whet your appetite, we’re also really proud of our flexible benefits scheme, every employee has the opportunity to flex their benefits to suit their lifestyle; from increasing your Private Medical Insurance cover to embracing our cycle-to-work scheme, we’ve got you covered.
Diversity and Inclusion
NMGB’s aim is for employees to be able to work in a worry-free, “best-self” manner, pursuing their careers regardless of gender, orientation, ability, heritage or any other factors and at the same time able to choose from various workstyles to suit their stage of life or background.
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