Job Ref: SCO5562
Branch: The Scotsman Group - Central Office
Location: Head Office, Glasgow
Salary/Benefits: Competitive Salary
Contract type: Permanent
Hours: Full Time
Hours per week: 40
Posted date: 14/01/2025
Closing date: 27/02/2025
About Us:
The Scotsman Group is one of Scotland’s leading hospitality companies, operating a diverse portfolio of venues including bars, restaurants, hotels, and nightclubs. We are committed to delivering exceptional service and unique experiences for our customers. As we continue to grow, we are seeking a dedicated Credit Controller to join our finance team in Glasgow.
About the Role:
With a focus on creative thinking and entrepreneurial spirit, you will be responsible for supporting the Head Of Communications with all aspects of marketing for the Hotel Accommodation division of the estate, which comprises 11 sites across 7 brands. This includes the planning, implementation, and reporting on all marketing campaigns for each hotel. This role will require you to work with key stakeholders including the wider marketing team, the revenue team, and the Senior Operations team to drive brand awareness and loyalty for the business and ultimately to drive top line sales, specifically via direct bookings.
Key Responsibilities:
* Campaign and comms strategy roll out which will improve sales and market share for our portfolio of venues, with particular focus on driving direct booking business, including creating targeted campaigns for specific retail opportunities throughout the year.
* Supporting the ME side of our hotel businesses and implementing targeted demographic specific marketing plans for things like wedding and corporate business.
* Digital copy content, including but not limited to mailers, social media content, boosted posts, and blog content.
* Working with the digital team including the Senior Web Designer to develop and maintain our website content for maximum conversion.
* PR, including a strong focus on securing media coverage for our brands.
Requirements:
* Degree in Marketing, Communications or equivalent
* OR have at least - 2+ years of marketing or project management experience within an in-house team or agency with specific experience in Hotels or Hospitality
* Able to produce high-quality copy for digital and physical spaces
* Strong understanding of the accommodation market, including key trends and market share.
* Work toward tight deadlines while maintaining a high standard of work
* IT literate including email management and scheduling
* Eloquent, enthusiastic, and willing to learn
* Able to manage multiple projects simultaneously
Next Steps:
If you think this role is for you, apply now and one of our friendly team will be in touch.
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