Wed, 19 Feb 2025 published - Wed, 19 Feb 2025
Job Summary
LU Arts is Loughborough University’s arts programme and is seeking an enthusiastic and committed individual with proven relevant skills to help deliver our digital marketing activity in order to maximize attendance, develop our profile locally and nationally, oversee design and print and manage our.
Job Description
LU Arts comprises a student-facing programme of workshops and events and Radar, which invites contemporary artists to develop new work in response to academic research. The successful candidate will join a small and friendly team delivering an ambitious range of activities that not only support the creative life of the campus but also increase the wider visibility of the University.
This is an exciting opportunity for someone to work on ensuring the successful communication of the programme. The post will be responsible for devising, organising and delivering a wide range of digital marketing activities in order to maximize followers on our social media channels and attendance at our events as well as gaining visibility for LU Arts and its programme.
You should be a people person, with excellent communication skills, high-quality IT and administration skills, and great attention to detail. You will be someone with a passion for the arts, who can excite people about the activity we produce and advocate the importance of the cultural offer. Finally, you will be ambitious and see the opportunities that this post presents for your future career. In return, the University offers good employment conditions and benefits and excellent opportunities for personal and career development.
Job Requirements
The post holder will take responsibility for all digital content, both in terms of the production of content and building audiences through an original and varied range of material. This will involve the production of visual content, initiating specific digital campaigns, and also being responsible for all content published across social media channels and other digital channels. The postholder will be responsible for planning and scheduling content and ensuring that this effectively contributes to the success of LU Arts programme. In addition to the digital content, the postholder will have a wider marketing role, assisting the Marketing Officer with marketing and communications activity. The candidate would be working part-time 3 days a week on campus with expected hours around 22.5 hours.
Job Responsibilities
Digital marketing support:
1. Develop a strategic overview of digital content, outlining key objectives and key messages and ensuring a consistent and engaging output.
2. Manage and maintain all of LU Arts and Radar's social media channels.
3. Generate original and engaging content, including video content, with a focus on digital channels.
4. Work with the Web and Digital team to film and edit original video content for LU Arts and Loughborough University channels. This will require use of equipment and software and the ability to edit content.
5. Analyse and report on the success of content and digital marketing campaigns to inform future creative decisions.
6. Manage LU Arts' website using the University's content management system and contribute to future developments of the site.
7. Basic documentation of projects and events for social media purposes (photography, video).
8. Work closely with central marketing to ensure content can be used to support university social media accounts.
Please apply via the Loughborough Vacancies website.
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