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Assistant Brand Manager - Instants Brand, Maidenhead
Client:
JACOBS DOUWE EGBERTS
Location:
Job Category: Other
EU work permit required: Yes
Job Reference:
7989534ad6d7
Job Views:
2
Posted:
22.03.2025
Job Description:
The Assistant Brand Manager for Indulgent Instants is a key role on our highest profile Instant brands as part of our UK-wide Marketing team. Working closely with the Brand team on key initiatives for growth.
You will be responsible for executing brand plans for indulgent instants, both ATL & BTL activations, delivering exciting innovation and renovation projects, supporting in-store activations as well as supporting the development & execution of our annual brand plan. To ensure you have a good grounding in brand performance, you will also be actively involved in brand tracking and analysis, shaping insights and actions for growth.
Working closely with cross-functional teams both internally & externally, you’ll be exposed to the full marketing mix.
Previous experience in either marketing, category management, insights/analytics, communications or shopper marketing is essential.
Responsibilities:
* With support from the Category Manager & Category Lead, play a key role in developing and executing Indulgent Instants activations - ATL & BTL across TV, social, digital & shopper touchpoints.
* Be a champion for your brand and category, working closely with local and global stakeholders.
* Support the Brand Manager(s)/Category Manager on range/portfolio management, including management of innovation & renovation projects, including packaging, artwork, activation and execution in store through powerful sell-in and launch plans.
* Responsible for brand and portfolio performance tracking and analysis, and supporting the wider sales & marketing team to drive growth against budget targets.
* Responsible for compiling market & competitor reviews in order to feed into plans.
* Supports Instant team members on ad hoc initiatives as required.
Qualifications
Must have:
* Previous Marketing experience in brand management, preferably FMCG.
* Strong data analysis and interpretation skills. Turning insights into actions.
* Experience developing & executing digital & shopper comms across social media, websites, digital and shopper touchpoints is highly desired.
* Proven Project Management skills.
* Excellent communication skills with track record of building strong relationships/collaboration.
* An entrepreneurial, self-starter mindset (we are a “start-up” business).
* A “can do” attitude.
Nice to have:
* Assistant Brand Manager FMCG with 1-2 years experience.
Education:
* Educated to degree level – Marketing/Business/Management highly desirable.
Additional Information
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