Description Role Purpose: This role is a temporary 12 month contract to cover maternity leave. The CRM Strategy Manager is responsible for the management and development of the email marketing channel for the international business, overseeing the CRM strategy team and taking accountability for the performance of CRM across all partner and owned sites. To be successful in this role, you need to be an autonomous self-starter, excellent communicator, strategic thinker, and a natural leader. As CRM Strategy Manager, you will drive programs focusing on customer acquisition, conversion, retention, and repeat purchase, and build out our customer lifecycle messaging, with an emphasis on testing and learning across our sites. You will leverage data to derive insights, identify opportunities, define contact frequency, build out segmentation and create personalised strategies. The CRM Strategy Manager is responsible for advocating for the channel both internally and externally. You should be comfortable liaising with and collaborating with senior stakeholders and external partner teams, to onboard, develop and execute best in class CRM strategies. Role & Responsibilities: Deliver and manage the International CRM Strategy across 30 sites (partner, league & owned), in 8 languages; developing and executing a CRM Strategy that balances the commercial goals of the business with connecting & engaging fans, across multiple sports, leagues & teams Lead the CRM team (4 direct reports) in planning, management, execution and reporting for all email types; marketing, trigger & transactional Collaborating with business managers and external partner teams; to align email comms with partner plans and to action on partner requests Be a key stakeholder within business development discussions & new partner onboarding projects. Be the channel expert and advocate for CRM, to drive new business and deliver on agreed partner requirements Responsible for channel reporting and analysis; monitoring performance and identifying opportunity/ minimising risk. Making data driven decisions to maximise channel potential. Presenting findings to key stakeholders internally & externally Collaborate with global CRM strategy team to plan, execute & report on channel wide growth initiatives & testing plans, to understand opportunities for growth and to make available at scale across the business Work closely with the global CRM Operations team to plan, brief and execute new channel initiatives, to improve performance and increase efficiency/ scalability Drive CRM as a marketing channel, focused on growing the international business results through growing, maintaining, and retaining customer base Craft an experimentation roadmap across channels, creative, audience, and more Lead multiple projects concurrently and provide regular performance monitoring and updates to business owners, management, and CRM team Knowledge and Experience : 5 years of related experience in a CRM/Email marketing role, ideally with line management experience Proven track record of success meeting revenue goals and managing external partners or clients Experience working across international ecommerce business ideal with a solid understanding of different country requirements and best practice Team-oriented business owner with proven success in driving flawless execution on strategic plans in a fast-paced entrepreneurial marketing environment with ability to build effective workflow, processes, tools, and reporting Experience in loyalty programs and driving customer retention rates through such CRM initiatives would be desired Experience with Business Intelligence suites such as Microstrategy ideal Previous experience of Adobe Experience Cloud products would be desirable but not essential Strong interpersonal skills and proven communicator with strong written and verbal communication skills Strong project management, data management, and seasonal marketing planning skills are required; adept at managing multiple projects/seasons at once Ability to establish and build productive relationships, both internal and external by communicating effectively inside and outside the organization We are an equal opportunity employer and celebrate diversity and inclusivity at Fanatics. Our commitment to inclusion drives us forward every day; across all races, gender, gender identities, age, sexual orientation, religion & spiritual beliefs, neurodiversity, disability and all identities of our people both current and future. If you have any requirement(s) for reasonable accommodations to participate in the job application or interview process, and/or to perform essential job functions, please contact us.