Description
Join our journey to create a new experience for the National Lottery and help us to power change for the greater good. Are you an experienced public relations professional, passionate about building the reputation of brands that deliver good? Do you have an appetite for taking a multi-platform campaign approach to great storytelling? Do you have great media relationships, and stay up to date with the latest consumer, PR and campaign trends? If yes, then we have an exciting opportunity for a Consumer Communications Manager, to join the Allwyn UK Communications team.
About Us
We are Allwyn UK, part of the Allwyn Entertainment Group – a multi-national lottery operator with a market-leading presence in Austria, the Czech Republic, Greece, Cyprus and Italy. We have been officially awarded the Fourth Licence (10 year licence) to operate the National Lottery starting February 2024. We’ve developed ground-breaking technologies, built player protection frameworks, and have a proven track record of making lotteries better. Our aim is to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.
About The Allwyn UK Communications Team
The Allwyn UK Communications team’s mission is two-fold, to promote and protect the reputation of Allwyn UK as the custodian of The National Lottery, and to create excitement and a positive landscape for The National Lottery to flourish. We champion, (through our people, purpose and products), The National Lottery’s impact on the UK more broadly and its ability to change lives every day. Whether we’re driving great news stories, delivering high-impact campaigns or getting ahead of issues and risks, we’re a passionate, proactive and high-performing team that’s always on.
Role Purpose
The Consumer Communications Manager is responsible for helping to make The National Lottery relevant and exciting for modern Britain, with a particular focus on helping to create high impact, high reach campaigns. Your ability to demonstrate great media relationships, combined with crafting, pitching and landing creative, data and insight-, visual storytelling in the media, will play a key role in raising the profile of our campaigns and creating excitement and trust in The National Lottery and its ability to change lives every day.
Role Responsibilities
* Work as part of a team planning delivery of consumer PR initiatives to help proactively develop and implement appropriate campaigns.
* Proactively spot and drive cultural stories and campaigns that have high levels of shareability.
* Help to manage the annual Communications plans, working with the team, to align on which campaigns to prioritise and how best to deliver.
* Be quick to move and insert The National Lottery’s campaigns into moments that matter.
* Ensure co-ordination and alignment of PR campaign messaging across multi-platform channels.
* Manage interviews focused on our campaigns.
* Maintain and grow relationships with key consumer media and journalists.
* Stay up-to-date on key consumer journalist moves and industry trends.
* Work with stakeholders to include culturally relevant influencers in PR campaign activity.
* Track, analyse and report on consumer PR coverage results.
* Work with the Corporate Communications and Internal Communications colleagues to align on campaign specific issues and crisis communications.
* Ensure Social Value runs as a red thread through everything we say.
* Work in partnership with our PR agency partner, when required.
* Stay up-to-date on digital communication trends and how AI can influence your work.
Key Measures Of Success
* Proven results that show increased positive proactive news coverage around our campaigns.
* Evidence to show how data and insight-driven decisions have delivered greater campaign coverage success.
* Creation of content that can deliver across channels to reach target audiences.
* An effective multi-platform, audience-first approach to getting consumer PR stories out there.
Key Skills And Experience
* Related job experience in PR, media or journalism.
* Established relationships with national, local and media outlets across the consumer press.
* Strong media relations and a track record of landing stories in print, digital, TV, and radio.
* Strong understanding of modern media consumption.
* Superior writing and communication skills.
* A ‘can-do’ attitude with a positive, proactive mindset.
* Strong creativity skills, evident through demonstrable experience.
* An audience-first mindset and experience in real-time analytics.
* Exceptional communication and presentation skills.
* A good understanding of current consumer, PR, campaign and digital communications trends and best practices.
* Energy and enthusiasm.
Benefits
* 26 days paid leave (plus bank holidays).
* Annual bonus scheme.
* 2 x Life Days.
* 4 x Salary of Life Insurance.
* Pension: we’ll match your contribution up to 8.5%.
* Single Private Health Cover.
* £500 Wellness Allowance.
* Income Protection.
* Enhanced parental leave (maternity and paternity).
* Eye Care, Dental and Cycle To Work schemes.
OUR GOAL IS TO CREATE ONE OF THE UK’S MOST INCLUSIVE ORGANISATIONS – WHERE PEOPLE CAN BRING THE BEST OF THEMSELVES, TO DO THEIR BEST WORK, EVERY DAY, FOR THE BENEFIT OF GOOD CAUSES.
Allwyn is an Equal Opportunity Employer which prides itself in being diverse and inclusive. We do not tolerate discrimination, harassment, or victimisation in the workplace.
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