Location: Park Holidays UK (with quarterly field-based working – managed by you, traveling to assigned parks as needed)
Reports To: Marketing Manager Park Marketing
Role Purpose
As a Regional Marketing Manager you will be responsible for executing local marketing plans across a group of parks within one of three regional categories. You will work closely with Park Sales Managers and our agency partners to create park specific, effective local marketing plans that align with central promotional strategies while also addressing the unique needs of individual parks/region. This role offers the opportunity to lead regional collaboration, drive innovation, and contribute to key national marketing projects.
Key Responsibilities
Local Marketing Plan Execution
* Collaborate with Park Sales Managers and agency partners to create individual park-level marketing plans that integrate local themes, offers, and campaigns from the national promotional plan.
* Conduct quarterly calls with each assigned park to plan each quarter activity – review past performance, develop quarterly plans, and finalise marketing plans with our agency that deliver regionalised activity, with some bespoke park content.
* Support the parks to build and execute organic social content, email campaigns, and website updates for parks as required to enhance local park visibility and customer engagement.
Regional Collaboration & Support
* Lead weekly regional calls (one r...