About The Role V12 Retail Finance are here to give consumers ways to pay for the things they love with a range of finance options to help spread the cost. To help us spread the word of our personal finance products and services, we are seeking an experienced Marketing Manager to take ownership of all direct to consumer (D2C) marketing projects. What You Will Do As Marketing Manager you will assume day to day responsibility within the Marketing and Communications team for owning and executing all D2C marketing projects. This is a broad role and will include working with the Marketing and Customer UX lead to build and execute the D2C strategy, including copy writing, campaign planning and executing, multi-channel marketing campaigns and MI reporting to meet agreed timelines and quality standards. The role will also actively contribute towards significant projects within V12, interacting regularly with colleagues, senior leaders and stakeholders across the business, in all departments, to help growth plans and wider business objectives. Key Responsibilities T o own and implement D2C marketing campaigns including creative, copy writing, campaign planning, identifying KPIs, post campaign analysis and change recommendations to key stakeholders. To be SME for CRM system, including owning regulatory compliance of data. Responsible for ensuring financial promotions are compliant and brand tone of voice is executed. To manage all D2C marketing communications, including social media platforms and social campaign planning and execution inline with V12 commercial strategy. To manage V12 Group of websites to ensure brand clarity and tone of voice, as well as drive improvements to grow engagement. To build and manage third party relationships with agencies and suppliers to execute marketing strategy. Own D2C marketing performance regular reporting to key stakeholders To work across V12 departments, engaging with stakeholders to identify the requirement for D2C marketing support to achieve team targets and business goals, and to own those projects where identified. What You Will Bring Strong understanding of marketing and communication theory Proven experience executing direct to consumer campaigns to drive growth Proven experience with engaging with stakeholders Experience and enjoyment working at pace and with autonomy Good working knowledge and experience of a range of communication channels, campaign systems and social media. Financial services experience, or experience in another regulated industry, is essential. How You'll Be Rewarded Along with a competitive base salary you will receive Annual bonus scheme Private Medical Cover Life assurance Matched pension contributions 25 days annual leave plus bank holidays and your birthday off, on us A wide range of flexible benefits from Cycle2Work to private healthcare Free fruit and hot drinks throughout the day Paid volunteering days and matched charity fundraising Free parking Everyone is different. Everyone is valued As part of our vision to become the most trusted specialist lender in the UK, we’ve been helping customers and businesses fulfil their ambitions s ince 1952. In that time, we’ve learned that we’re more than the sum of our parts. We’re a strong Group because of our people and our strengths; specialist, expert, ambitious and also diverse. All of our people are different and this is something we celebrate. Every one of our employees brings unique talent, ability and perspective to their role. That’s why Secure Trust Bank Group nurtures differences. We understand that we perform better because we’re not cast from the same mould. We actively embrace and support diversity, work with leading industry bodies and promote initiatives that reinforce our philosophy of giving you the freedom to be who you are. We’re an award-winning bank providing savings accounts and lending services to over one million customers. We’re Secure Trust Bank Group. We embrace difference. Notes/Brief For Recruitment Team About The Company Our customers are at the heart of everything we do, but we can’t achieve our customer focused strategy without the right people in our team. At Secure Trust Bank, we know that people are our biggest investment, which is why a career with us is not just a job. It’s the chance to be part of something bigger, to add real value to the Bank and help us constantly improve, in order to achieve our ambition of becoming the best bank in Britain. We believe in giving our staff autonomy, with initiative and exceptional performance recognised through a variety of individual and team awards and incentives. All our employees have a tangible impact on the Group’s core values, and we are looking for candidates who are enthusiastic, proactive and enjoy working in a fast paced environment. So join us as we strive to Grow, Sustain and Love the way we work.