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Direct message the job poster from DR.VEGAN
Package: Performance Bonus, Share options, Private Healthcare, Pension
Based: London (Borough) 3 days per week
Reporting to: Head of Marketing
Salary: £45k+ depending on performance
Who We Are
Our mission at DR.VEGAN (www.drvegan.com) is to become the global go-to ethical consumer wellness brand. We provide award-winning and uniquely efficacious plant-based formulas to meet consumers' needs and provide free expert nutrition advice for all.
We transform the quality of people’s lives by addressing their everyday health goals while making a positive impact on the planet. We’re rated ‘Excellent’ on Trustpilot with over 5,000 reviews and have saved over 15 tonnes of plastic since launch. From providing “game-changing” formulas (our customers’ words, not ours) that help people thrive through menopause, overcome chronic IBS, or enhance productivity at work, we aim to drive real change.
As well as drvegan.com and Amazon UK, we’re listed with premium retailers including Whole Foods, Waitrose and Revital, alongside health food stores and pharmacies such as Medino, and Holland & Barrett.
Customers come first in everything we do. We’re ambitious, we break taboos, and we deliver innovation. We seek people who are passionate, curious, and results-driven, with a hunger to learn and make an impact.
Job Summary
The Growth Marketing Manager at DR.VEGAN will play a pivotal role in scaling our customer acquisition. This role is perfect for someone with a data-driven mindset who thrives on experimentation, rapid testing, and optimising marketing efforts for maximum impact. You will take ownership of our growth marketing strategy, leveraging paid marketing channels to accelerate brand awareness and revenue growth.
Key Responsibilities
Acquisition & Performance Marketing:
* Develop, execute, and optimise multi-channel paid marketing campaigns (Google Ads, Meta, TikTok, Affiliates, and emerging platforms).
* Implement A/B testing to improve ad performance, landing pages, and conversion rates.
* Manage and optimise marketing budgets to maximise CPA efficiency, whilst monitoring CLTV.
* Identify new acquisition channels and growth opportunities to scale brand reach.
* Support and grow marketplace channels like Amazon FBA - experience not necessary as we can train you!
Creative Strategy:
* Develop compelling creative briefs that drive engagement and conversion across paid channels.
* Work closely with design and content teams to produce high-performing ad creatives, landing pages, and ad copy.
* Continuously test and iterate on creative elements, including copy, visuals, and formats, to maximise performance using platform data to drive growth.
* Stay ahead of industry trends and consumer preferences to inform creative direction.
Analytics & Data-Driven Growth:
* Utilise data analytics tools like Polar Analytics, GA & Shopify to track KPIs, measure performance, and drive insights for continuous improvement.
* Build dashboards and reports to inform strategic decision-making.
* Conduct customer segmentation and cohort analysis to further review channel performance.
Qualifications & Experience:
* 3+ years of experience in growth marketing, performance marketing, or a related role, ideally within eCommerce, DTC, or wellness industries.
* Strong expertise in paid acquisition channels with an emphasis on paid social (Google Ads, Meta, TikTok, etc.).
* Strong analytical mindset with proficiency in Google Analytics, Polar or similar tools.
* Ability to work independently, prioritise effectively, and thrive in a fast-paced environment.
* Passion for health and wellness, with an interest in plant-based nutrition a plus.
Why Join Us?
* Be part of a fast-growing, mission-driven brand transforming the wellness industry.
* Work with a dynamic and passionate team dedicated to innovation and impact.
* Competitive salary, performance bonus, share options, and private healthcare.
* Hybrid working in our London office 3 days a week.
If you’re excited about growth marketing, data-driven decision-making, and making a real impact, we want to hear from you!
Seniority level
Mid-Senior level
Employment type
Full-time
Industries
Retail Health and Personal Care Products
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