The SRM Manager is a key role within the commercial team, responsible for pricing & promotional strategy, trade spend governance and optimisation and mix strategy & implementation. Business partnering the Sales & Marketing functions to maximise revenue and profitable growth across all brands, channels and total IPN working closely with commercial finance.
Key Accountabilities:
1. Support delivery of our sales forecast/budget through effective strategy and ensuring we drive areas of over/under performance.
2. Co-create our brand pricing strategies, creating sufficient benchmarks/indices vs. competitors, including standard price lists.
3. Assess price elasticity/price impacts based on market and insight factors to input into the demand plan and underpin pricing recommendations.
4. Own the promotional guidelines alongside the MS&P manager, identifying areas of flexibility or change to maximise profitable growth.
5. Advise-track-assess on promotional plans based on fact-based ROI and market insight to feed into promotional plans.
6. Govern and co-own, alongside commercial finance, trade spend governance & control in line with budget/forecasted outcomes.
7. Support trade optimisation alongside sales to maximise revenue and profit outcomes in line/ahead of budget.
8. Create best practice trade spend structures.
9. Govern A&P spend and support on ROI optimisation alongside Marketing.
10. Set brand/channel mix strategies/targets to guide profitable growth and maintain competitor differentiation.
11. Own/drive the range rationalisation review alongside brand & commercial finance to maximise portfolio efficiency.
12. Input into the budget & forecasting processes to drive profitability.
13. Peer support to coach & develop commercial team to upskill profitable growth mindset.
Knowledge, Skills and Experience:
1. Educated to Degree calibre.
2. Broad knowledge of the FMCG trade.
3. Revenue Management/Commercial Finance business partnering experience.
4. FMCG operational understanding and cross functional experience.
5. Business and commercial acumen.
6. Advanced Excel User.
7. Data science/insight experience.
The Offer:
* Location: Thirsk, North Yorkshire
* 15% annual company bonus scheme
* Hours: 40 hours per week - Monday to Friday (hybrid working)
* Pension: Employee contributions 3% / Employer contribution 8% (salary sacrifice company pension scheme)
* Holidays: 25 days + Bank Holidays
* Life Assurance
* Enhanced maternity/paternity/pawternity
* Other Benefits: Free parking, tasty treats, bring your dog to work, discounted products & free hot drinks.
* Choice of a series of non-contractual flexible benefits, including cycle to work, workplace nurseries and dental insurance. These are offered through salary sacrifice or pay deductions.
* Ability to purchase heavily discounted pet food.
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