The Senior Paid Media Executive is responsible for the planning, execution, and optimisation of paid media campaigns across key digital marketing platforms. This role requires strong analytical skills, proactivity, and attention to detail to help drive measurable results for clients.
As a key part of the Paid Media Team, the Senior Paid Media Executive will work closely with the Paid Media Lead to develop innovative strategies, conduct competitor research, and ensure the successful delivery of paid search and social campaigns. At this time a candidate with more of a Paid Search background would be an ideal fit for the role.
This role is ideal for a Paid Media / Digital Marketing Exec looking to progress their career in a fast-paced agency environment, with plenty of opportunities to learn and grow.
Responsibilities:
* Implement paid media strategies that align with client goals and drive measurable results. As a Senior Exec we’re looking for a candidate able to contribute to strategy development with support from the Paid Media Lead and Head of Paid Media.
* Set up, manage, and optimise paid search and social media campaigns across platforms such as Google Ads, Meta, LinkedIn, and other relevant channels.
* Analyse campaign performance data, identifying trends and potential issues, and proactively implement solutions.
* Conduct in-depth research on competitors, industry trends, and audience behaviours to identify opportunities for campaign success.
* Provide clear and concise reporting, turning data into actionable insights for both internal teams and clients.
* Test and refine campaign elements such as bid strategies, audience targeting, and ad creatives to improve overall performance.
* Present campaign findings and strategic recommendations confidently to internal and external stakeholders and clients when required.
* Collaborate with creative teams to ensure ad copy, visuals, and landing pages align with campaign objectives.
* Support the Paid Media Lead in the continuous improvement of processes and campaign methodologies to drive innovation within the team.
Key Performance Indicators:
* Campaign Setup Accuracy – Ensure campaigns are launched without errors and in line with strategy.
* Testing & Experimentation – Conduct regular A/B testing on creatives, audience targeting, and bidding strategies.
* Response Time to Issues – Quickly identify and resolve performance issues within campaigns.
Reporting & Insights
* Accuracy of Reporting – Deliver clear and accurate reports with actionable insights.
* Data-Driven Recommendations – Provide meaningful optimisation suggestions based on campaign data.
* Client Satisfaction – Ensure clients understand campaign performance and feel confident in the results.
Budget & Efficiency
* Ad Spend Efficiency – Ensure budget is allocated effectively across campaigns and platforms.
* Pacing & Budget Adherence – Maintain control over budgets and ensure spend aligns with monthly/quarterly targets.
Campaign Performance & ROI
* Return on Ad Spend (ROAS) – Ensure campaigns achieve a profitable return based on client objectives.
* Cost Per Acquisition (CPA) – Maintain or improve CPA for lead generation or sales-based campaigns.
* Click-Through Rate (CTR) – Achieve and sustain a strong CTR across platforms.
Skills / Experience:
* Education: Degree in relevant field
* Experience: Preferred 2+ years' experience in BOTH Paid Search and Paid Social
* Technical Skills: GA4, Google Ads, LinkedIn Ads, Meta Ads
* Other Skills:
* Strong analytical and problem-solving abilities.
* Excellent written and verbal communication skills.
* Problem Solving: Ability to identify challenges and proactively develop solutions.
* Collaboration: Works well in a team-oriented environment and fosters strong working relationships.
* Time Management: Demonstrates effective prioritisation and organisational skills.
* Adaptability: Ability to quickly adjust to changing priorities and responsibilities.
* Attention to Detail: Ensures accuracy and quality in all deliverables.
Working Arrangements:
* Work Hours: Flexi hours; core hours of 10am - 4pm
* Travel Requirements: Occasional travel to client offices
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing, Public Relations, and Writing/Editing
* Industries: Marketing Services
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