SEO & Content Specialist
Ensure you read the information regarding this opportunity thoroughly before making an application.
- B2B
- Furniture Hybrid 4 days a week in the office, 1 remote working day
- Farnborough, Berkshire Circa £35,000 25 days holiday increasing up to 28 days and private healthcare A European e-commerce leader within its segment, looking for a Digital Marketing Specialist for the UK market, working closely with the team in Sweden.
The vision Our vision is to be at the forefront of B2B e-commerce while developing a friction-free and personalised customer experience that is backed by data-driven and efficient digital marketing.
You will work in a digitally mature organisation together with a professional global team and award-winning digital growth agency that are driven by precision, great enthusiasm and have a strong desire to succeed.
The role This role is ideal for an experienced content creator with strong SEO skills.
The role works closely with an external digital marketing agency who share responsibility for the organic search performance.
Jointly, you will drive brand awareness and revenue through on-page and off-page content, keyword strategy and link building.
The SEO & Content Specialist will also be supported by the global channel lead for SEO.
It should be noted that technical SEO is not within the scope of this role.
The role will also provide the opportunity to diversify into other areas of digital marketing including managing email newsletters and running organic social media.
Key requirements: Work alongside external agency to create growth from organic search.
Set demands on external agency for on-page SEO and monitor performance against SLAs.
Undertake keyword research to identify areas for growth.
Optimise on-page content for identified keywords to improve website visibility and page rankings.
Research and identify on-page content gaps to develop and execute an SEO-centred content plan.
Write engaging on-site and off-site digital content.
Work with off-page SEO to build page authority, including link building and digital PR.
Monitor performance and continue to optimise based on key KPIs.
Create commercial email marketing newsletters to target customer and prospecting lists.
Translate, localise and adapt digital marketing assets (including copy and creatives) to execute successful group-wide digital campaigns within the UK market and drive a continuous improvement in campaign performance to support e-commerce sales.
Perform regular website content updates using CMS platform based on company requirements.
Manage the brand’s organic presence across social media platforms.
Want to know more
- get in touch Suzanne.farrinmackenziejones.co.uk People are at the heart of everything we do.
We embrace diversity and are committed to creating an inclusive recruitment process that means people can be their best authentic self.
We would love to reply to all applications, regrettably we are unable to do so due to the high volumes we receive, so if you do not hear back within 14 days unfortunately on this role it won’t be progressing.
It is possible that the position could be in the process of closing, so chalk it up to bad timing.
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