Eljays44 is an established media, publishing and events business based on the South Coast of England. Established in 2011, Eljays44 and its brands established itself as the go-to channels for all things related to the horticulture and landscaping sector.
Role description
The role will be immersed in the marketplace taking the lead in developing and delivering features within Pro Landscaper magazine, the leading b2b media brand for the UK landscaping sector. This includes a mix of in-depth industry and product features that will primarily be published within the monthly magazine with additional exclusive content also developed for the website.
Alongside features the role will also oversee allocated initiatives such as supplements/projects and provide support across the brands’ content output.
Key success criteria:
1. Delivery of agreed relevant volume of quality feature content that is valued by core audiences – this would be set out each month in relation to the magazine and website. This covers portfolios, product pages, in-depth features, news/business features, interview formats and supplement/special projects
2. Regularly share and develop topical and scheduled feature ideas/formats based around audience and market need
3. Ensure there are new contributors sourced for features
4. Build strong relationships and contacts with key associations and major industry names within our audience and commercial partners
5. Establish effective working relationship with wider brand team
6. Development of personal profile and own network in the industry
Key activities:
* Creates and develops (with the content lead) the features plan for Pro Landscaper’s monthly magazine
* Delivers all regular features including the Portfolios section
* Provides a weekly online feature
* Attends allocated industry events
* Put forward researched feature ideas that are relevant to PL’s core audience
* Work closely with the PL digital leads and collaborate/identify mutually beneficial content/opportunities
* Works closely with the PL commercial lead to ensure engagement and connection with key commercial partners
* Be visible in the marketplace - understand it and the competitive media landscapes that PL operates in so that they can grow and develop a network that can contribute/enhance content on these websites
* Take on additional tasks and responsibilities as required to help the team and business achieve its’ goals
Competencies and Skills:
* Copy-writing approach: NCTJ qualification, confident delivering feature/longer-read format
* Understands digital: comfortable and fluent with technology
* Inquisitive / curious: asks questions, digs deeper wants to get beyond the official line,
* Resourceful: finds quick and clever ways to identify feature/content opportunities
* Team working: works collaboratively with wider brand team to achieve success
* Time management: prioritises time ensuring optimum opportunity is focused on core activities
* Flexible / adaptable: proactive and responsive to contribute and undertake duties for the benefit of the business
* Communication and personal effectiveness: clear and literate written and verbal communication skills; the ability to deal proactively with key internal and external stakeholders and build relationships
* Personal qualities: high level of integrity, organised, driven, dynamic, resilient, focussed, enthusiastic, approachable and positive personality
* Market knowledge: hunger and desire to understand and develop knowledge within the market
Inclusivity at Eljays44
We recognise diversity and inclusion are a source of strength in achieving our mission. We therefore welcome everyone, trusting what makes us different brings creativity, styles, and experiences to help us collectively do our best work. That is regardless of your gender, ethnicity, age, disability, religion, sexual orientation, and cultural identity.
If you join our team you will be part of a community that is committed to creating a diverse and inclusive environment where we want you to:
* Be valued for being yourself
* Do your best work, and be supported to break down barriers so you can succeed
* Be heard, respected, and treated as an equal, whatever your level, experience, or background
* Be part of a team that is committed to making this happen – with our colleagues, partners, and contributors.
Eljays44 is committed to preventing and protecting all people from harm in their interactions with us. We expect all those that act in our name to uphold our approach to doing no harm.
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