Job summary NHS England's Transformation Directorate has a mandate to deliver a very broad and complex set of new products, platforms, services, and capabilities over the coming years to support the transformation of health and care. The scale and maturity of digital health is now central to the delivery of health and care goals. Technology and digital innovation has never been so important for the continued improvement of health outcomes for patients. We now have an opportunity for an experienced Digital Performance Analyst to join our Digital Citizen team to work across the NHS.UK web estate. Digital Citizen delivers citizen-facing national digital channels and services - including nhs.uk, the NHS App, and NHS Login. NHS.UK is the UK's biggest health website, with more than 80 million visits every month. It provides thousands of clinically validated articles, videos and tools, and millions of people also access our content through partner websites, apps & internet-connected devices. More than 2,000 organisations share our content, including other NHS websites, local authorities, charities and commercial organisations. Social media is also an important part of the NHS website service and we reach millions of people a month through Facebook, Twitter & YouTube. Main duties of the job As an Associate Digital Performance Analyst you role will include: o Reviewing, analysing and reporting web analytics data for NHS.uk (Adobe Analytics) o Providing effective and ongoing and actionable insight into user journeys across NHS.uk o Setting and tracking relevant performance KPIs o Using web analytics tools (Adobe Analytics) and reporting through data visualisation tools e.g. Power Bi to analyse the end-to-end user journey o Reviewing the suite of regular reporting with other Digital Analysts to ensure they stay fit for purpose About us The NHS England board have set out the top-level purpose for the new organisation to lead the NHS in England to deliver high-quality services for all, which will inform the detailed design work and we will achieve this purpose by: Enabling local systems and providers to improve the health of their people and patients and reduce health inequalities. Making the NHS a great place to work, where our people can make a difference and achieve their potential. Working collaboratively to ensure our healthcare workforce has the right knowledge, skills, values and behaviours to deliver accessible, compassionate care Optimising the use of digital technology, research, and innovation Delivering value for money. If you would like to know more or require further information, please visithttps://www.england.nhs.uk/. Colleagues with a contractual office base are expected to spend, on average, at least 40% of their time working in-person. Staff recruited from outside the NHS will usually be appointed at the bottom of the pay band. NHS England hold a Sponsor Licence; this means that we may be able to sponsor you providing the Home Office requirements are met. To be eligible for sponsorship through the Skilled Worker route you'll usually need to be paid the 'standard' salary rate of at least £38,700 per year, or the 'going rate' for your job, whichever is higher. You can find more information on the Government website. Date posted 22 October 2024 Pay scheme Agenda for change Band Band 7 Salary £46,148 to £52,809 a year per annum (exclusive of London Weighting) Contract Permanent Working pattern Full-time Reference number 990-TD-P&P-6728354-E Job locations Leeds Wellington Place /London Wellington House Flexible Quarry House Leeds LS2 7UE Job description Job responsibilities Key words specific to role: Performance AnalystDigital AnalystReportingManagement InformationDashboardingVisualisationGoogle AnalyticsAdobe AnalyticsAlso refer to the assignment brief attached. Job description Job responsibilities Key words specific to role: Performance AnalystDigital AnalystReportingManagement InformationDashboardingVisualisationGoogle AnalyticsAdobe AnalyticsAlso refer to the assignment brief attached. Person Specification Qualifications Essential Educated to postdraduate level qualification or equivalent level or equivalent experience of working at a senior level in a specialist area. Knowledge and Experience Essential Experience and in-depth knowledge of one or more digital analytics products, such as Adobe Analytics, Google Analytics or Webtrends. Experience in creating dashboards to convey complex user journeys in a digestible format to a range of stakeholders Experience in one or more data visualisation tools, such as Power BI or Tableau. Skills Capabilities & Attributes Essential Excellent communication skills and comfortable working with a range of internal stakeholders. Experience of working within agile product teams, prioritising workloads to meet deadlines, to deliver quality outcomes. Person Specification Qualifications Essential Educated to postdraduate level qualification or equivalent level or equivalent experience of working at a senior level in a specialist area. Knowledge and Experience Essential Experience and in-depth knowledge of one or more digital analytics products, such as Adobe Analytics, Google Analytics or Webtrends. Experience in creating dashboards to convey complex user journeys in a digestible format to a range of stakeholders Experience in one or more data visualisation tools, such as Power BI or Tableau. Skills Capabilities & Attributes Essential Excellent communication skills and comfortable working with a range of internal stakeholders. Experience of working within agile product teams, prioritising workloads to meet deadlines, to deliver quality outcomes. Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions. Employer details Employer name NHS England Address Leeds Wellington Place /London Wellington House Flexible Quarry House Leeds LS2 7UE Employer's website https://www.england.nhs.uk/about/working-for/ (Opens in a new tab)