Our client, an award-winning social media agency based in London, are now looking for a Paid Media Account Director to join their friendly and talented team. Paid Media Account Director Role Overview: They're looking for a Paid Media Account Director to improve the growth and success of paid social accounts while ensuring a sharply analytical approach to campaign execution and optimisation. With an understanding of full-funnel paid campaigns for B2B clients, and performance marketing for B2C clients, you will always find opportunities to improve account performance, campaigns, and implement data-backed strategies. As a Paid Media Account Director, you will: Develop and implement data-driven paid media strategies for both B2B & B2C clients across main platforms, including Meta, TikTok, LinkedIn and Pinterest. Use in-depth analytical techniques to identify trends, ensure continuous optimisation, and propose new testing strategies based on data insights. Communicate paid media best practices and technical processes to clients and team members, ensuring alignment with our goals. Analyse main performance metrics such as reach, impressions, engagement rates, ROI, CTR, and conversion rates, and deliver actionable insights to improve campaign performance. Take ownership of financial planning, revenue tracking, and account profitability, ensuring all client and agency targets are met. Mentor junior team members, encouraging an initiative-driven, data-driven approach within the team. Conduct competitive analysis and market research to identify areas of difference and increase account growth. You will bring: At least 4-5 years of experience managing paid social campaigns for B2B and B2C clients. Expertise in working across main social platforms such as Meta, TikTok, LinkedIn and Pinterest. Experience in interpreting complex data, drawing conclusions, and evidence-based decisions to enhance campaign performance. An understanding of financial tracking, budgeting, and account profitability. An initiative-driven, target-oriented mindset, promoting a culture of data-driven optimisation and growth within your team. And in return, they offer: Unlimited holiday (paid annual leave) Free breakfast in the office Perkbox - A rewards, perks and benefits platform Auto-enrolment pension (retirement benefit), with up to 8% contribution Regular socials and team-building sessions Annual salary review, quarterly performance reviews Choice of company Apple MacBook Pro or PC Hybrid office working (approx 2 days in the office, 3 days at home - flexible) Charity opportunities within working hours.