We welcome around 350,000 visitors to the property and over 2 million browsers to our websites each year. Waddesdon offers visitors a programme of changing exhibitions, talks and tours, family activities and public events.
The role of Marketing Officer focuses on Waddesdon as a destination for the hotel and pub, with an additional element of sustainability that crosses over into F&B. This will be a growing area for the Marketing and Communications team to develop, along with further estate-related elements to promote, such as Open Farm Sunday.
The working week comprises two full days in the office at Waddesdon Manor. This role is a job share, with a crossover to the other job share responsibilities.
The other role focuses on exhibitions, gardens, and National Trust, supporting the Head of Marketing to deliver aspects of traditional and digital marketing activity in these areas, such as forthcoming exhibitions at the Manor or installations in the Coach House, working with the gardens team, and updating the National Trust with all our calendar and seasonal events.
The Marketing Officer contributes to Waddesdon's overall marketing and online strategy to meet visitor number expectations for both NT and full paying visitors, driving traffic to the hotel and pub, and highlighting sustainability and the wider estate.
Key Responsibilities
* Produce e-newsletters for distribution to all relevant Waddesdon databases.
* Help position Waddesdon as a destination for F&B alongside the house and grounds.
* Create collateral (website, digital, and print) for Five Arrows, The Bow, and Rothschild Foundation, liaising with the Director of Marketing and Communications, the Hotel & Pub Manager, and the Private Events team.
* Monitor the outcomes of marketing activity and evaluate against plans, contributing to monthly reports.
* Monitor competitor activity to ensure our offer is appealing.
* Contribute to social media campaigns and content, including planning, scheduling, and producing content.
* Work with the hotel and pub Manager, and the Private Events team and Press Officer to update on new menus and activities.
* Ensure focus on holistic brand development, liaising with Manor F&B teams for alignment.
* Work closely with the Sustainability Lead and Biodiversity Lead to ensure all news is updated and correctly marketed.
* Assist with filming and photography, editing and uploading images, maintaining the marketing image library with up-to-date photography, ensuring correct captioning and credits.
* Manage content and messaging of relevant websites as required.
* Report on marketing budgets and assist with forward planning in liaison with managers or Heads of Departments.
* Use a contact database and MailChimp email software to manage communications with customers.
* Plan and execute SEO, digital marketing, social media, print, and display advertising to support all activity.
* Commission and manage outsourced photography, videography, creative, and technical work.
* Work closely with the wider marketing team and all Waddesdon colleagues, sharing news on commercial activity, promotions, and events to maximize press and promotional opportunities.
Skills & Experience
* Minimum 2 years' experience delivering successful marketing campaigns in both B2B and B2C sectors.
* Experience managing budgets, achieving targets, business reporting, and forecasting.
* Ecommerce experience in marketing luxury/discretionary spend products online.
* Comprehensive knowledge of MailChimp, Canva, and Google Analytics.
* Excellent prioritization and time management skills with the ability to work under pressure and deliver results under tight deadlines.
* Ability to work flexibly and successfully across teams and hierarchies, building relationships at all levels, including excellent interpersonal skills and evidence of influencing decision-making.
* Technical skills in web CMS editing and NT online updates.
* Demonstrate flawless attention to detail.
* Excellent written and verbal communication skills, IT, social media, and office skills.
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