We are seeking a highly skilled Marketing Automation Specialist to join our dynamic team. This role will be pivotal in designing, implementing, and optimising marketing automation pipelines to drive customer engagement, retention, and growth. The ideal candidate will have a strong background in CRM, email marketing, and data analytics, with a passion for continuous improvement, innovation and data-driven marketing.
You are a detail-oriented and enthusiastic individual with a passion for customer relationship management. You possess strong analytical and problem-solving skills and can manage multiple projects effectively. Your collaborative nature and excellent communication skills enable you to work well with various stakeholders to support and optimize CRM campaigns.
Campaign Management : Develop and execute automated marketing campaigns focused on reactivations, referrals, upgrades, cross-selling, and retentions.
~ A/B Testing and Optimisation: Conduct split testing on various campaign elements (subject lines, offers, content, CTAs, send times) to optimise performance. Coordinate marketing efforts across multiple channels, including email, SMS, direct mail, and telesales
~ Cross-functional Collaboration: Work with various departments such as compliance, design, and marketing teams to support and optimize CRM initiatives and campaigns.
Email Marketing and CRM Tools: Experience in email marketing and familiarity with CRM platforms and optimisation tools (e.g., Data Analysis: Proficiency in using analytics tools to measure and analyse campaign performance, with a focus on deriving actionable insights. Also comfortable at bespoke analysis work outwith analytics tools.
~ Organisational Skills: Strong organisational and time management abilities, capable of managing multiple projects and meeting deadlines.
~ Attention to Detail: Keen eye for detail, ensuring accuracy and thorough quality assurance in all communications and segments.
~ Degree in Marketing, Business or Technical field.
~3+ years of experience in email marketing, CRM, digital marketing or related data role.
~ Knowledge of HTML, SQL or Python would be advantageous
~ Familiar with project management methodologies
Competitive salary
~ Company pension
~ Hybrid working arrangement
~33 days holiday (includes Bank Holidays)
~ a complimentary 12 pack of beer and a 3 pack of wine delivered to your door each month
~ Cycle to work scheme
~ Private Health Insurance
~ Enhanced Parental Leave, sick leave and personal leave pay
~ Regular team building and social activities