We’re looking for a Head of Retention Marketing to join our team to drive existing customer engagement and growth.
About Yoto
Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like this one.
* Voted the 14th fastest-growing private software technology company in Britain, in The Sunday Times 100 Tech 2025.
* Featured in Bloomberg’s 25 UK startups to watch in 2023.
* Ranked 9th in Fast Company's Most Innovative Companies in 2024; and featured in the Sifted 100 fastest-growing startups across the UK&I by revenue growth.
* Second fastest growing tech company in the UK, in Deloitte Fast50 2023.
* Named one of TIME Magazine’s Top 100 Inventions of 2020.
* We’re 170+ employees spread across the UK, US and France.. and growing!
We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!
Our Retention Marketing team is a global function and is focused on driving LTV and engagement. We work alongside our market teams to ensure communications best practice and effectiveness.
What you’ll be doing:
* Owning and optimising the global retention marketing strategy.
* Working to increase LTV and customer engagement.
* Strategic ownership of email, in-app, push, and direct mail channels; working to help markets activate across channels.
* Ensuring a first class customer comms experience.
* Bringing campaigns to life for our existing customers alongside the market, brand and content teams.
* Overseeing Yoto Club communications alongside the product marketing team to help markets drive sign-ups, engage existing members, and reactivate lapsed members.
* Monitoring and reporting regularly on performance across channels and campaigns.
* Working with the design, UX and brand teams to ensure engaging and on-brand communications are consistently delivered.
* Working closely with relevant product and acquisition colleagues to ensure data capture is prioritised and follows best practice.
* Leading on the continued development and implementation of Braze into the business.
What you’ll bring:
* Extensive experience leading and running a CRM / retention marketing function in a fast paced scale-up business.
* Experience across multiple channels including email, app and direct mail.
* Highly data literate.
* Experience managing a small CRM team.
* Demonstrable experience of growing LTV.
* Experience setting up and using Braze, is highly desirable.
* Comfortable with the ambiguity of working in a fast paced startup / scaleup environment.
Salary: £75,000 - £85,000 based on experience.
What you can expect from Yoto:
* Flexibility: Hybrid working with a choice based approach - we would love you to come into the office as much as possible, with a minimum of twice a month, ideally once a week. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
* Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 3% employer contributions, following probation. Generous employee referral bonus scheme.
* Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.
* Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.
* Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.
* People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
* Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!
Equity and Diversity
At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive -both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
We don’t just embrace differences -we celebrate them. We share audio content from a vibrant and diverse community of creators (check out our DEI selection), and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.
Please only apply or engage with Yoto jobs posted on our careers page (careers.yotoplay.com or careers.yotoplay.com/en). All correspondence from our Talent team will only come through Teamtailor, our application tracking system.
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