The purpose of this role is to develop best in class strategies and management of all Paid Social activity on assigned clients, to manage and develop the team and serve as a point of escalation as needed.
Job Title:
Paid Social Director
Job Description:
Introduction
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Taking a people-centered approach to business transformation, we use insights to connect brand, content, commerce and experience, underpinned by modern creativity.
Dentsu International is a global leader that specialises in Sales, Marketing, Customer Experience, and Retention to enable clients to keep “winning” whilst ensuring customer growth and experience is at the very forefront for their businesses.
We’re hiring a Paid Social Director as part of our team based from our Stafford office.
Purpose of the Role
The Director role is to be a Paid Social channel lead and team player for the client’s projects they are engaged in, as well as overseeing the work of a team of managers, executives, and assistants. You'll work across one of our key global retail clients and will be responsible for contributing to the Paid Social department’s growth and innovation. Your team will consist of 5-7 people, for whom you will be responsible for their career development, personal growth and fostering a shared culture.
Key Responsibilities
1. Be the primary point of contact for your respective clients in the local markets/regions which you’re responsible for.
2. Develop and foster an effective working relationship with our partners at Pinterest, Meta, TikTok and Snapchat and emerging social/content amplification platforms.
3. Be responsible for the development of members of your team, including the setting of personal objectives and performance reviews.
4. Be responsible for the delivery of revenue across your client and support the Partner in pursuing potential cross sell / up sell opportunities.
5. Oversee the development of PSM strategies to help define KPIs and strategy.
6. Ensure campaigns are delivered as planned with no overspends or errors in delivery.
7. Ensure your team monitors daily delivery and performs regular optimisation of all campaign elements (segments, creative, landing pages, etc) based on agreed campaign KPIs.
Key Skills
8. Minimum 4 years’ experience in a Paid social activation, social media planning or biddable media / PPC team.
9. Good understanding of planning social campaigns across the various mechanisms, channels and buying models.
10. Practical expertise in activation on Meta, TikTok, Snapchat & Pinterest.
11. Experience of working with Smartly io is preferable but not necessary.
12. Strategic knowledge on growing not only clients output but commercially minded in growing iprospect revenue.
13. Experience of working on a Global Client is preferable but not necessary.
What we offer
This is a permanent role. The team is based from our Staffordshire office on a hybrid working basis. As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs which includes :
14. Competitive Salary
15. Company-provided Medical Healthcare
16. Generous Pension provisions
17. Health and Wellness benefits
18. Volunteering days
19. Life Assurance
20. Working in diverse teams where you can make a real impact.
21. Exciting and rewarding environment.
22. Varied work across industries
Inclusion and Diversity
Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.
We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.