This range is provided by Central Employment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Senior Talent Acquisition Specialist - Hiring Marketing and Digital talent across the UK
Central Employment are working in partnership with a leading B2C, eCommerce solutions provider based in Gateshead, as they look to appoint a strategically led Marketing Manager.
Reporting directly to the CEO, you will play a key role in planning, executing, and optimising marketing strategies to drive business growth and enhance brand awareness within the B2C e-commerce sector. This role is a key part of the Senior Management Team. You will also receive mentorship and guidance from the fractional CMO, ensuring a smooth integration and strategic alignment.
Key Responsibilities:
1. Develop and implement detailed marketing plans aligned with the overall business strategy and marketing objectives.
2. Conduct market research and analysis to identify trends, opportunities, and competitive advantages.
3. Contribute to the development and refinement of the brand identity and messaging.
4. Plan and execute multi-channel marketing campaigns across digital and offline channels, including email marketing, content marketing, social media, events, and paid advertising.
5. Manage marketing automation systems (HubSpot) to optimise campaigns and nurture leads.
6. Track and analyse campaign performance, providing regular reports and insights to the CEO.
7. Manage the marketing budget effectively, ensuring cost-efficiency and maximising return on investment (ROI).
8. Track and report on marketing spend, providing regular budget updates and variance analysis.
9. Lead the managed transition from the outsourced marketing team to an internal marketing function.
10. Manage a team consisting of a Sales Development Manager and a part-time Marketing Assistant.
11. Foster strong relationships with external partners and agencies.
12. Work closely with the Sales Development Manager to align marketing and sales efforts, generate qualified leads, and support the sales pipeline.
13. Develop and implement lead nurturing strategies to drive conversions.
14. Contribute to the creation of engaging and informative marketing content, including website copy, blog posts, social media updates, email newsletters, and marketing collateral.
Experience required:
1. Proven experience as a Senior Marketing Executive/Manager or similar role, ideally within the e-commerce, B2C or Logistics sector.
2. Strong understanding of the B2C e-commerce market and its specific challenges and opportunities.
3. Demonstrable experience in developing and implementing successful marketing strategies.
4. Excellent planning, organisational, and project management skills.
5. Proficiency in marketing automation platforms, particularly HubSpot.
6. Experience managing budgets and tracking marketing ROI.
7. Excellent communication and interpersonal skills, with the ability to build relationships with internal and external stakeholders.
8. A proactive and results-oriented approach with a strong work ethic.
9. Demonstrable experience in and strong working knowledge of SEO, paid advertising, and content management.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Advertising
Industries
Transportation, Logistics, Supply Chain and Storage
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