Head of Marketing
Location: London, Birmingham, Warrington or Leeds with travel as required (we offer a hybrid working policy)
Directorate: Corporate Services (Marketing)
Full Time or Part Time: Full Time
Company Overview:
Ardent is the UK’s leading provider of land, consent management and stakeholder engagement services to support major infrastructure and regeneration projects from concept to delivery.
We are Project Managers, Chartered Surveyors, Engagement specialists and Land Referencers, based in London, Birmingham, Warrington, Leeds, Glasgow and Dublin and supporting projects throughout the UK and Ireland.
Established in 1992, we are a high-growth business, that has doubled in size to c. 200 people during the past 3 years, and our client portfolio includes some of the biggest players across our four core sectors of transport, renewables, utilities and regeneration.
We are passionate about delivering life-improving change for communities and future generations and we are proud to play a key role in facilitating and delivering the UK and Ireland’s net zero agenda, improving connectivity, enabling the repurposing of high streets and town centres and delivering new homes for the people who need them most.
Purpose of the Role:
To lead strategic marketing initiatives, ensuring alignment with business growth priorities across transport, regeneration, renewables, and utilities. The role will act as a key link between the Marketing, Bid, and Strategic Growth teams, ensuring Ardent maximises its visibility, wins strategic bids, and leverages market intelligence for targeted campaigns.
Key Responsibilities:
Strategic Leadership & Growth:
1. Develop and implement a strategic marketing plan aligned with sector and service growth priorities.
2. Work closely with the Heads of Strategic Growth to identify market trends, business opportunities, and industry developments.
3. Position Ardent in target markets, ensuring a strong brand presence across key sectors.
4. Ensure seamless collaboration between the Marketing and Comms team, Bid team, and Strategic Growth team to support business objectives.
Strategic Planning & Campaign Management:
1. Oversee the creation and execution of marketing campaigns tailored to each sector / service, ensuring alignment with business opportunities.
2. Monitor campaign performance and refine strategies to optimise impact and ROI.
3. Ensure marketing efforts proactively support upcoming bids, tenders, and client engagement.
Bid & Business Development Support:
1. Work with the Bid Manager to ensure marketing efforts enhance the quality of bids and proposals.
2. Coordinate intelligence sharing between Strategic Growth leads and the Bid team to ensure Ardent is ahead of market opportunities.
3. Develop and implement a structured approach to Key Account Management (KAM) activities across different sectors.
Marketing Management:
1. Lead the development of brand and content strategy, ensuring consistent messaging and high-quality marketing materials.
2. Provide oversight on digital marketing efforts, including website updates, SEO, email campaigns, and paid advertising.
3. Ensure marketing materials and messaging support business development goals and sector positioning.
4. Develop and implement strategies to enhance Ardent’s reputation and visibility within target sectors.
5. Identify and oversee industry sponsorships and event participation, ensuring they align with business objectives.
6. Work with the Communications team to maximise PR and media coverage in industry publications.
7. Represent the business at external events and networking opportunities.
CRM & Data-Driven Decision Making:
1. Work with the Digital Solutions team to develop and maintain the company’s CRM.
2. Ensure CRM tools capture and provide insights on client engagement, bid performance, and campaign effectiveness.
3. Provide dashboard reporting to the Commercial Board on marketing impact and business development performance.
Ideal Candidate Profile:
1. Proven experience in strategic marketing, business development, or professional services growth roles.
2. Background in sectors such as transport, regeneration, renewables, or utilities is desirable.
3. Ability to coordinate across multiple teams and functions while maintaining a strategic focus.
4. Experience in CRM development and reporting to inform marketing and business decisions.
Behavioral Skills Required (Based on our Values):
1. Thirst for Knowledge (We embrace opportunities to learn and improve for personal and professional growth)
2. Own It(We do what we say we will. We own our individual actions, are accountable for them and take pride in adding value)
3. Be the Difference(Focus energy to make things happen. Be beyond process. Stand up, Stand out)
4. Enjoy the Journey(Have fun, be engaged and be proud to be Ardent)
5. Adapt(We drive change and innovation to deliver growth and new opportunities in an ever-changing world)
Ardent is an equal opportunities employer that is committed to inclusion and diversity. We positively encourage applications from suitably qualified and eligible candidates regardless of race, colour, religion or belief, age, sexual orientation, gender identity/expression, disability status or other legally protected characteristics.
With people at the core of our business, we offer employees an unrivalled career opportunity rather than simply a job. In a fast growing organisation, we train, develop and support our staff to grow and achieve their career goals. This is supported by a number of initiatives to look after the wellbeing of our employees whilst allowing employees to work flexibility and maintain a positive work life balance.
We offer an attractive benefits package to include:
* Smart Working Policy
* Medical health plan
* Coaching
* Cycle to Work
* Electric Car Scheme
* Enhanced maternity and paternity pay
Interested? Get in touch!
Should you be interested in hearing more about the position or wish to send your cv in to people@ardent-management.com or contact Stuart Thomas at stuartthomas@ardent-management.com
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