Senior Marketing Manager - NET-A-PORTER & MR PORTER
The Business:
YOOX NET-A-PORTER GROUP is the world's leading online luxury fashion retailer. The Group is a Global company with Anglo-Italian roots, the result of a game-changing merger, which in October 2015, brought together YOOX GROUP and THE NET -A-PORTER GROUP; the two companies had revolutionized the luxury fashion industry since their birth in 2000. Since June 2018, the Group is subject to the management and coordination of Compagnie Financière Richemont S.A.
YOOX NET-A-PORTER GROUP is a unique business with an unrivalled offering including multi-brand luxury online stores NET-A-PORTER and MR PORTER, and multi-brand fashion online stores YOOX and THE OUTNET, as well as numerous ONLINE FLAGSHIP STORES, all "Powered by YNAP".
Uniquely positioned in the high growth online luxury sector, YOOX NET-A-PORTER GROUP has an unrivalled client base of more than 3 million high-spending customers generating around 1 billion visits worldwide. The Group has offices and operations in the United States, Europe, Middle East, Japan, China and Hong Kong and delivers to more than 180 countries around the world.
The Role:
Reporting into the Head of Global Marketing & Production, you will oversee the NET-A-PORTER and MR PORTER global marketing strategy and budgets with a focus on driving market leading, innovative activations in the INTL and MENA region.
You Will:
1. Lead annual strategic marketing plan for NET-A-PORTER and MR PORTER in key markets from strategy to implementation, working closely with the Head of Global Marketing & Production and regional teams.
2. Manage the Global Traditional Marketing budget for NET-A-PORTER and MR PORTER; leading annual planning, regional alignment, budget phasing, accounting for shifts in business needs and ultimately ensuring all activity across a multi-stakeholder group is planned within existing budget framework.
3. Drive overall brand awareness and marketing KPIs for NET-A-PORTER and MR PORTER, with direct responsibility for the INTL and MENA regions.
4. Lead, manage and develop the INTL Marketing Manager and Exec, and MENA Client Relations Coordinator as they plan and execute local marketing campaigns on time, within budget and to a high standard, working closely with internal teams (e.g. PR, CR, Campaigns, Creative, Production and buying) as well as with media agencies and other external partners.
5. Partner with PR, Client Relations and Personal Shopping Team to create bespoke activations and events for the INTL and MENA regions.
6. Drive the annual brand media strategy with in-housed paid media teams and media agencies, ensuring strategy is driven within available budget, supporting key KPIs and ensuring implementation and monitoring of performance throughout.
7. Lead high net-worth customer acquisition and incremental sales via strategic partnership at scale and customer retention initiatives for INTL and MENA.
8. Identify market insights, competitive intelligence and business opportunities.
9. Collaborate with the commercial team to align marketing activities based on business requirements and targets.
10. Proactively and cross-functionally work with regional and HQ teams to share best practices and efficiently use common resources.
11. Support Head of Global Marketing & Production with wider regional initiatives, including but not limited to; resource management, strategic documents and ad-hoc requests.
You Have:
1. Proven track record of successfully developing and executing integrated marketing campaigns across digital/retail/fashion industries in a B2C context.
2. Strong leadership and team management skills.
3. Exceptional communication skills required to be dynamic and highly articulate to manage multiple stakeholders.
4. Strong skill set in strategic development, budget management, conceptualising, idea creation and organisation.
5. Must be able to lead meetings, conduct presentations, and persuasively discuss business issues.
6. Ability to apply qualitative and quantitative analytical skills to create business justification.
7. This person will be comfortable driving the strategic thinking, developing high level plans and having commercial drive whilst getting involved in more tactical day to day operations.
8. Must demonstrate corporate know-how in a fast-paced environment.
9. Prior experience managing multiple agencies, partners and vendors.
10. A passion for digital marketing and fashion e-commerce.
Besides a competitive salary, we can offer you:
1. Performance bonus schemes dependent on the type of role you are in.
2. A pension that both you and the company contribute to.
3. Our famous staff discount along with exclusive staff sales.
4. Private healthcare for you and your family.
5. Flexible working with 3 days per week in the office.
6. 2 paid volunteering days per year.
YOOX NET-A-PORTER GROUP is an equal opportunities employer, we encourage people with a diverse range of backgrounds to apply. We recognize and celebrate the benefits that diversity brings to our workplace, our business and our customers. We welcome and will consider all applications regardless of race and nationality, religion, color, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as an individual with a disability, or any other legally protected characteristics.
If you require any reasonable adjustments to complete your application, please do not hesitate to advise us accordingly.
Experience Level: Mid-Senior level
Workplace Type: Hybrid
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