Employer: Unilever
Location: Kingston Upon Thames, England, United Kingdom
Salary: Competitive
Closing date: 28 Mar 2025
Sector: Technology
Role: Manager
Contract Type: Permanent
Hours: Full Time
Ben & Jerry's UK Digital Marketing & Ecommerce Lead
Background
Ben & Jerry's was founded in 1978 in a renovated gas station in Burlington Vermont, USA by childhood friends & dedicated activists Ben Cohen and Jerry Greenfield. They took a $5 correspondence course in ice cream making from Penn State University and began their business making the finest quality ice cream with big chunks and swirls. They operated the company on a sustainable concept of linked prosperity and a 3 part mission where product, economic and social objectives carried equal importance. Today, Ben & Jerry's is a €1 Billion business globally and one of the fastest growing brands within the total European Ice Cream portfolio. The UK is the largest market in Europe and has a pivotal role in driving the business' growth ambitions while simultaneously living our values. We are looking for a passionate digital marketer who shares our core belief in values-based business and has an appetite to drive transformational growth while having fun along the way - because as Jerry once said, "if it's not fun, why do it!"
Responsibilities
The role of Ben & Jerry's Digital Marketing Specialist includes the independent leadership, development and implementation of Ben & Jerry's digital marketing activities in the UK. The role is supported by and works closely with Ben & Jerry's Global Digital Marketing Team, the Local Ben & Jerry's UK Team, and our EU B&J's team, to deliver the full range of digital activities to help meet Ben & Jerry's business and social mission goals. In particular, these are:
1. Digital Strategy & Campaign Development:
o Lead B&J's UK Digital strategy and campaign execution as the key point of contact for the Brand team across our Digital stakeholder network, including our media agency, local digital experts and B&J's Global Digital Team.
o Leverage these relationships & networks to lead planning, development, implementation and optimisation of digital awareness, equity and performance marketing campaigns for both Product and Social Mission.
o Work seamlessly with Core product team and Activism Manager to ensure product and activism strategies are thoroughly incorporated and perfectly executed in our digital campaigns.
2. Execute Local implementation of Ben & Jerry's global digital strategy & learning agenda.
3. Act as the "first point of contact" for all relevant agencies (i.e. media agency).
4. Stay digitally curious and connected to ensure Ben & Jerry's is constantly evolving in the field of digital marketing.
1. Communications & Social Media:
o Independent management and development of Social Media communication calendars in coordination with the global and regional team.
o Manage Ben & Jerry's social media channels (responsible for posting across key social media platforms Facebook, Instagram and Tik Tok) & own performance insights and analysis to drive better business performance.
1. Data Driven Media:
o Define the KPI matrix to match the campaign objective and in-flight optimization for ROI maximization of campaigns.
o Create and analyze digital reports and independently develop and implement recommended actions.
1. Content Development:
o Identify local trend led content needs and manage local content development in collaboration with internal and external partners.
o Review and optimize content using global KPIs to achieve the set business goals.
o Maintain and optimize Ben & Jerry's local website.
o Ensure content is optimized for performance and that global content standards are met.
1. E-Commerce:
o Work closely with the Ice Cream UK team to ensure flawless execution of our products on retailer.com, as well as campaign execution.
o Develop E-commerce strategy and lead execution to drive B&J's market share index on dot-com.
o Integrate all eCommerce activities into the overarching Ben & Jerry's Communications Plan to maximize the synergy between the different communication channels.
Qualifications/ Required Skills & Attributes
* Very strong digital affinity and clear, robust digital marketing experience.
* Data driven media - must have the understanding and ability to set KPI definition and lead in-flight optimization.
* A creative eye with a keen sense for consumers, a high understanding of social platforms and emerging trends, and a passion for exceptional digital content.
* Organization & Communication Skills- working closely with media agencies to execute digital campaign plans (e.g. delivery of social/ AV assets for a campaign OTIF).
* Performance marketing - integration of awareness and performance campaigns, understanding of re-targeting.
* Digital Content - understanding and ambition to learn & improve through Testing and optimization.
* Passion for perfection- meticulous, an eye for detail & hungry to ensure our products are executed to the highest level online.
* Stakeholder management- as the 'center point' for all things digital from the Brand Team, must have the ability and confidence to work as the catalyst for seamless operations across several different stakeholders from Unilever/ B&J's/ External.
* Exhibit commitment to the company's social mission and marketing's vital role in delivering all three elements of the Ben & Jerry's three-part mission statement.
* Marketing experience ideally in the context of an international brand marketing team.
* Assumption of responsibility for own projects and experiences in interface management.
* Teamwork, flexibility, communication skills, organizational skills, proactive, resilience, assertiveness and self-confidence.
* Strong ability to analyze complex issues.
* Very good PC skills (especially MS Office).
Work environment
* Office environment, some repetitive motion required.
* Ability to work in outdoor environments supporting events.
* Travel is expected (mainly to B&J's EU Office at Datchet) approximately 10-20% of the time.
Company
Be part of the most successful purpose-led business in the world. Have the opportunity to see the true impact that you’re having in the work you do - every small thing counts. The personal contribution you make means you feel good about what you do and proud that you have a career with a higher purpose. Be empowered to make a positive impact, by bringing your purpose into action.
Be a force for good. Unleash your curiosity and pioneering spirit to make our business win and grow. Use your confidence to challenge the status quo for the better, while you learn, grow and make a positive impact.
Diversity & Inclusion is one of the things that we want Unilever to be famous for.
This means making sure our business is fair, attracting and retaining
the very best talent and helping them unlock their full potential.
Dove, Lipton, Ben & Jerry’s, Magnum, Lynx, Knorr, Surf. Our world-famous brands are totally different – and as people, so are we. Be surrounded by individually different but like-minded people who share your values, commitment and desire to start or pursue a career across different cultures and levels of seniority where you do good things every day. Bring your real self to work, here we combine our differences to achieve greater things.
Develop into your best self. Get inspired by leaders and peers and create life-shaping experiences for yourself. Unilever offers an inspirational working environment where you will be mentored and nurtured by bright minds and purpose-led leaders. Use your skills and knowledge, and the tools we provide you to experience all that Unilever can offer across brands and around the world. You have the ability to craft a flexible – and global – career.
Our policies & flexible working
At Unilever, we have a range of market-leading, family-friendly and flexible working policies, which enable our employees to balance their day-to-day responsibilities.
These policies and practices include:
* Agile working, which gives employees the possibility to work remotely and flex their own hours, whilst ensuring business needs are met.
* Flexible working arrangements including, but not limited to, part-time and job share opportunities.
* Enhanced leave policies - all employees taking maternity or shared parental leave have up to 16 weeks’ paid leave and some eligible employees can have up to 39 weeks’ paid leave. In addition, our Maternity & Paternity Services portal provides online resources to support employees at all stages of parenthood, as well as tailored guidance for line managers.
* Practical support including, nursery benefits and back-up care for parents and carers.
* A constant focus on wellbeing for employees, including regular health checks, mental health support and our Employee Assistance Programme.
We have a strong culture of mentoring, training and learning across the organisation, with a range of resources and initiatives available:
* Mentoring and coaching.
* Leadership and general business skills training, including unconscious bias.
* Learning for all, via access to internal and external resources.
* Workshops which support personal and team development.
Our ambition: unlocking talent through disability inclusion
The World Health Organization estimates that there are one billion people in the world currently living with a disability. That’s about 15% of the global population, or 1 in 7 of us. And the statistics suggest that people living with disabilities are among the most marginalized populations in the world in terms of employment and educational opportunity. Removing the barriers facing people living with disability is a priority for our business. It isn’t just the right thing to do – we believe that creating equality of opportunity will unlock a huge pool of talent. It also gets to the heart of the ambition to ‘leave no one behind’ – and could contribute to the five Sustainable Development Goals which explicitly reference disability and to the wider sustainable development agenda.
In 2018, we set ourselves global commitments to achieve by 2025:
* to be the number one employer of choice for people with disabilities, and
* to increase the number of employees with disabilities to 5% of our total workforce.
These are ambitious targets. They involve transforming the way we recruit and train our people. And they mean adapting both the way we work and our workplaces, so that we can support people with disabilities to reach their full potential.
"We cannot be an inclusive organisation unless we ensure that we have created the conditions and the culture for people with a disability to thrive."
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