Job Description
(Budget, strategy, lead Gen, website, Copy, marketing material, events, team leadership, Hubspot, digital, SEO, PPC, Social Media, partnerships)
Love Sustainability?
* Marketing Director / head of Marketing
* (Maternity Cover – 14 months)
* Location: Hybrid with 2-3 days in London preferred
* Start Date: April 1st 2025
Their Mission: To accelerate decarbonisation of hard to abate industry sectors
A global membership and event platform that champions the strategies & solutions accelerating the decarbonisation of co2-intensive sectors. Launched in January 2020, they are a growing scale up a focus on sectors including cement, metals, refining, chemicals, glass and ceramics – all of which face significant challenges if they are to decarbonize and meet the expectations of investors and the general public.
They are comprised of a private members network that brings together industrials, events that help them connect & collaborate with other stakeholders, reports, webinars and our podcast series.
Marketing Director’s Responsibilities during Maternity Leave:
* Build, execute and monitor campaign activity & timelines for all products.
* You’ll always have your eye on target but will also care passionately about connecting the right people to our high quality of audience
* Own the marketing timeline, enforcing deadlines and contributions required
* Ensure the website delivers high performance at both the brand and lead generation levels
* Assess and oversee any redesign or rewrite of web copy or marketing collateral
* Set and administer the annual marketing budget across all products and track delegate income on a weekly basis, including setting targets and forecasting
* Create and manage a calendar of events such as webinars, reports, whitepapers etc
* Manage and develop the Marketing Exec and any freelancers, agencies or contractors required
* Continually review changes and responses in the market, adjusting the marketing plan if necessary
* Provide tools and materials to enable the sponsorship and delegate sales team to function effectively
* Manage and measure marketing campaign costs and report on marketing campaigns using pre-determined KPIs
* Build, maintain and oversee the hygiene of the data and Hubspot CRM
* Digital marketing: Through SEO, PPC and Social Media engagement, ensure that our reach extends across the full industrial ecosystem - delivering lead generation and conversions
* Write, edit and proof-read: You’ll be responsible for our external voice, you’ll write and/or proof effective sales copy including emails, social media, website and other promotional collateral
* Create winning partnerships: Establishing strategic partnerships with media, publishes, associations, accelerators and more, that amplify our messaging and brand
* Find suppliers and partners that treat our business as their own. You’ll brief, manage and oversee the quality of everything we do from design to on time execution of digital services
* Advisor to the Founder and senior team
What you’ll bring to them:
* Deep experience of maximising the power of Hubspot for marketing, and ideally experience of working with Hubspot sales hub too.
* You’ll be our Hubspot champion, so knowledge of the platform is essential
* Commercially-driven and target-focused marketing strategy and execution
* A collaborative and engaging mindset – you’ll love working with the team and being involved in the wider work of the business
* Persistence, finding solutions and not shying away from challenges
* A demonstrable interest in climate and sustainability issues
* A commitment to personal improvement and focus on team-wide success
* Entrepreneurialism and always seeking ways to grow revenue and profitability
* Keep the customer in focus, serving them well
* Excellent attention to detail and analytical skills
* The successful candidate will demonstrate excellent academics (BA or BSc (Hons) with a minimum 2:1) in addition to strong critical thinking and organisational skills.
Values
Entrepreneurial, Solution finder, A* execution, Learning, Client-first, Collaboration, Accountability, Organised, Autonomous, Resourceful