Exciting times lie ahead for the Royal Free London (RFL), as we start work on delivering our five-year clinical strategy and focus on our commitment to providing world class expertise and care for our communities - close to home and across the entire NHS.
The RFL's award-winning communications department is at the heart of the trust and its four main hospitals and many satellite sites.
We provide positive, proactive, honest, and timely communications and engagement. The communications team operate in a busy working environment. We serve a wide range of audiences that include approximately 17,000 staff and over a million patients who use our services every year, plus local and national broadcast and print media and GPs.
The team develops content for a number of internal communications channels, informs staff and other key stakeholders of key strategic and operational changes, manages the RFL intranet, the trust's newly developed website and social media channels, handles hundreds of media calls every year, and oversees the design and production of patient information.
The trust's senior communications manager (internal) will be responsible for leading a team of comms professionals to deliver engaging, compelling, and informative messages to the RFL's staff.
Internal communications are core to everything the communications department does, arming our staff with the information they need to do their jobs, and - in turn - improving the experience of our patients.
Main duties of the job
The senior communications manager will lead a dynamic team to deliver an effective internal communications and engagement service. You will ensure colleagues across the trust can easily access information about what is happening across the organisation.
You will lead on internal campaigns, programmes and relationships across the trust, and have experience in balancing the competing priorities that come with this varied workload.
You will be a well-rounded communicator with excellent written skills, initiative, drive and tenacity.
You'll be running internal projects and campaigns to deliver a transformative impact on staff culture and morale, developing, delivering and measuring stand-out campaigns in support of our strategic priorities and principles.
You will be part of a team that spends a lot of time working across all locations in the RFL group, meeting colleagues and really understanding the challenges facing the NHS, and our trust, and celebrating the achievements of colleagues.
You will lead on producing staff publications, writing stylish and well-crafted internal news stories and content. You will work closely with colleagues from all departments, to provide advice and lead on key strategic projects.
You will role model our approach to spending a minimum of one day per week at a trust site away from our HQ, connecting with staff and developing a thorough understanding of the challenges and opportunities for our hospital and business units.
About us
The RFL is a large NHS trust which employs more than 12,000 staff and serves a population of over 1.6 million people across 70 sites in north London and Hertfordshire.
Our mission is to be world class in terms of our healthcare services, clinical research and teaching excellence.
The Royal Free London's ambition is to bring the best of the NHS to every patient -- no matter which of our hospitals or services they visit.
To support us to achieve this aim, the Royal Free London group was established in 2017, when we were one of four trusts selected to develop and lead a group of NHS providers to share services and resources to improve patient experience and care.
Working side-by-side with other healthcare experts, we are sharing ways of working which we know deliver the best outcomes. By working collectively, we can reduce unnecessary variations in patient care.
We have created a blueprint to deliver world-leading healthcare for all our patients, meet growing demands on our services and create a healthier future for our local communities.
We will transform the way we deliver care, in response to the needs of our patients and the way they want to access healthcare.
With advances in digital technology, detailed health data, and the growing emphasis on prevention and integrated care, we have developed this plan to better meet our patients' needs, alongside our relentless focus on providing world class care and local expertise.
Job responsibilities
Please see attached job description for more information about this role and working at Royal Free London NHS Foundation Trust.
Person Specification
Royal Free World Class Values
* Demonstrable ability to meet the Trust Values
Education & professional Qualifications
* Evidence of continuous professional development in communications/PR
Experience
* Specialist knowledge underpinned by theory and experience of internal communications
* Managing and leading a team, and leading integrated teams on projects and/or campaigns
* Maintaining effective relationships with organisational leadership
* Research and evaluation methods and techniques
* Working with sensitive/confidential issues
* Intranet management and content management systems
* Writing, editing, and producing publications
* Specialist knowledge of media, PR and marketing processes and techniques
* Basic NHS functions, structure, issues, and values
* Development of policies
* Design and print processes
* Experience of managing social media platforms and developing content for digital channels, particularly LinkedIn
Skills and Aptitudes
* Understanding of when team members need support to succeed with challenging tasks and when intervention is needed
* Able to present strategic options where opinions are divided, and the issues are highly complex
* Able to have frequent periods of concentration and cope with frequent interruptions / deal with issues as they arise, prioritising heavy workloads and managing multiple projects at the same time
* Proven organisational abilities
* Excellent written and oral communication skills, and the ability to teach others
* Able to master a complex brief quickly and interpret it for a non-specialist audience
* Analytical and data presentation skills
* Able to build confident working relationships with colleagues at all levels
* Ability to cope calmly with distressing/emotional situations
* Able to anticipate problems before they arise and offer appropriate solutions, demonstrating sound judgement
* Advanced software skills (MS Office, intranet packages, email software)
Personal Qualities & attributes
* Highly developed interpersonal communication and negotiation skills; a team player able to contribute to the wider mission of the organisation, with a supportive and flexible approach
* Self-motivated, Proactive and Positive
* Resilient to cope with challenge and criticism
* Ability to inspire confidence when presenting
* Team player, willing to 'roll up sleeves' where necessary
* Highly organised approach and ability to prioritise own work in order to meet strict deadlines and targets
* Excellent interpersonal skills with ability to work closely and effectively with staff at all levels within the organisation, including ability to persuade as well as be diplomatic
* Values diversity and difference, operates with integrity and openness
* Actively develops themselves and others
* Self-awareness in terms of emotional intelligence, biases and personal triggers with cultural sensitivity and awareness
* Demonstrable commitment to partnership working with a range of external organisations
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions.
£54,320 to £60,981 a yearper annum inclusive of HCAS
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