Position Summary
We are looking for a 7 months fixed term PR Account Executive. This is an important, strategic role in the implementation of public relations programs designed to create and maintain favorable public image for the organization. This team member should be a communications and public relations professional, capable of assisting in directing projects and project teams, and producing content of the highest caliber. The position may focus on any of several professional areas, including include media and influencer relations, storytelling, press tours, PR agency relations and event support and staffing.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
1. Support in executing strategies to secure impactful media coverage for Royal Caribbean International, subject matter experts, products & services, and events, including pitching and engaging reporters, facilitating media interviews and support for executives.
2. Build and maintain key professional relationships with significant media outlets and key journalists.
3. Support in directing the activities of external agencies and internal teams as needed.
4. Independently develop and execute appropriate strategies to address communications challenges.
5. Oversee significant communications programs, which may include promotions, press trips, press conferences, executive briefing.
6. Handle incoming media inquiries and responses.
7. Create innovative approaches to generating coverage in the media, draft press releases, talking points and statements.
8. Track press coverage and write coverage reports analyzing the output and success of media relations efforts.
9. Plan and implement group and individual press trips and liaise with appropriate personnel on requests.
10. Stay abreast of latest industry developments, trends, and shifts in the travel industry.
11. Occasional travel
Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform other job-related duties assigned by their supervisor or management.
FINANCIAL RESPONSIBILITIES
Manages and tracks billing and program results.
Partners with leadership on budget/expense control and reporting, department and/or brand related.
Up to $250,000 in revenue budget control. Controls budget for up to $50,000 per event.
QUALIFICATIONS:
12. Bachelor's degree in related field or equivalent, directly related experience required.
13. 5-7 years of PR agency, public relations, journalism or corporate communications experience.
14. Experience with media relations.
15. Strong skills in pitching and comfortable reaching out to top tier media.
16. Flexibility to work outside normal hours and travel as appropriate (domestic & international).
17. Experience in travel industry and working for a global company ideal, but not essential.
18. Strong ability to interact with senior leaders and build effective relationships within the company, public, guests and media.
19. Strong planning capabilities to identify and prioritize communication strategies and activities as well as to meet the deadlines required to support media and business needs.
20. Strong writing skills – message creation experience a plus.
21. Excellent research, written, verbal and presentation skills.
22. Detail oriented with strong organizational skills and the ability to work in fast-paced, high-volume environment.
23. Goal oriented and action-focused, practical, and self-disciplined.
24. Ability to assist in coordinating projects or participate in cross-functional teams.
25. Effortlessly organized self-motivator with a wealth of creative ideas.
26. Understanding of social media, influencers and emerging media.
27. Strong project management, planning, evaluation, and analytical capabilities.
28. Ability to evaluate and provide constructive feedback in a timely manner.
29. Demonstrate the ability to quickly analyze situations and alternatives and make prudent decisions.
30. Finger on the pulse - always up to date with trends, both inside and outside our industry
31. Computer literate (Word, Excel, Powerpoint, email).
32. Outstanding English language proficiency. Proficiency in Spanish desirable.
At Royal Caribbean Group, we are client-centric but put people first. We have a culture where everyone is trusted and valued in equal measure, whatever your role in the company. We are propelled by people. Our employees and crew are the driving force behind our success. Our aim is to recruit, develop and retain world class people, who come to Royal Caribbean to do the best work of their careers.
We are committed to employee development, and you will have the opportunity to learn from some of the most experienced people in the business. We regularly reward and promote success, encouraging staff to take on new challenges and responsibilities to aid progression.
Our remuneration package includes our competitive pension, private healthcare, life assurance cover to name a few. In addition, every permanent member of staff that works at Royal Caribbean is eligible for our cruise request program and friends & family cruise discounts.
With good transport links to our modern offices in Surrey, we have plenty of free parking, a free shuttle bus from the train station, on-site restaurant, and on-site gym. We take a flexible approach to work. We currently work a combination of days in the office and work from home.
Come join the team - Journey with us, succeed with us, grow with us.