Job Description
Our client is an established UK business with a significant bricks & mortar estate and rapidly growing FMCG business, with both UK and International operations.
We are inviting applications from those candidates that are currently in a Group Head of Marketing / Marketing Directo r role within a reputable brand within the food/ drink/ hospitality/ brand led businesses who also has strong commercialisation understanding. The Group Head of Marketing & Commercialisation will report directly into the CEO.
Outline of the role:
Marketing:
· Responsible for the development of the overall marketing strategy/ execution for the bricks & mortar and FMCG business
· Must have strong leadership experience in managing multiple team members
· Must have a proven budget, cost analysis and data mining track record
· To drive product development and seasonal promotions and offers with
the team
· Oversee the implementation of marketing activities across a broad range
\tof digital and traditional marketing channels (SEO, SEM, social media,
\tEmail, Mobile App, Affiliate and Influencer Marketing)
• Pitching and working with leading brands for collaborative projects and partnerships
• Manage and maintain the company owned media including websites,
\tmobile apps, and email, social media etc.
• Management of Creative Agency accounts
• Driving growth in corporate and private events within the business
• Responsible for overseeing the growth of the social media accounts
Commercial:
· Developing commercial strategies around both the bricks & mortar and FMCG business with a focus on successful execution
· Market research to identify expansion & business opportunities, with a focus on expanding the FMCG business internationally
· Evaluating the performance of the business through data analysis, and performance management through KPI’s
· Working closely with the Head of Operations & Logistics with the new product development process for both the high street and FMCG categories
· Maintain and develop strategic partnerships for the benefit of both the Bricks & Mortar business and FMCG business
· Compliance & risk management of the business, alongside contract reviews across the business
Experience/Skills Required
• At least 5+ consecutive years of experience in a Group Marketing Management and Commercialisation experience
• An in-depth knowledge of the technologies and processes involved in running social media channels
• Track record of driving commercial growth
• Creating business plans, financial modelling, forecasts, as well as negotiating contracts
• Proven track record in a significant multi site business
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