Brentford Football Club in searching for a talented Marketing Executive for their office in West London.
Brentford FC is a bit different to other Premier League football clubs. They put their fans first, they are a true community club and while they are financially sustainable, they are not afraid to take calculated risks. They take huge pride in their environment and culture within the Club which focuses on development, inclusion and not being afraid to think differently.
Reporting to the Head of Marketing, this role will support the delivery of personalised communications to the club's fans, the growth of email revenues and the creation of a rewards program. Develop and optimise welcome journeys to engage new fans, deliver relevant content, and convert them into long-term supporters.
every seat counts,' surveys) to ensure efficient delivery.
Lead on data capture, ensuring quality and completeness to meet business KPIs.
Collaborate with digital marketing to extend personalisation across platforms, ensuring consistency with CRM communications.
Leverage personalisation and loyalty to drive engagement and conversions by delivering relevant content tailored to audience segments.
Help build engagement across diverse fan demographics, including increased representation of female and junior fans.
Support marketing campaigns with a flexible, agile approach, ensuring adequate departmental and business-wide collaboration.
Marketing Executive Person Specification:
The ability to use Content Management Systems and Google Analytics.
A background in using ESP and CRM platforms to grow database engagement.
Good organisational and planning skills.
Able to demonstrate initiative in taking ownership of tasks and projects.
Planning, systematic and analytical view with respect to delivery of business opportunities
Marketing Executive Benefits:
~ Private Medical Insurance
~ Life Assurance
~ Royal London Pension Scheme - 5% Employee And Employer Contribution
~ Starting Holiday Entitlement 22 Days, Up To 25 Days After Three Years' Service
~Cycle To Work Scheme
~ Electric Car Scheme
Inclusion Statement:
Brentford FC is an organisation who values and is passionate about diversity and inclusivity. Whilst their recruitment outcomes are always based on merit and suitability, they welcome and encourage applications from qualified candidates, including those from underrepresented groups - such as those from ethnically diverse backgrounds, women, those from the LGBTQ+ community and those with disabilities.